The biggest threat to a social media strategy, like all marketing strategies, is guesswork and assumption. Guessing where you think your market is, or which social media platforms they use can leave you with that head-scratching moment of “why didn’t this work?”.

Here’s 5 easy steps and plenty of data-sets you need to give your next social media campaign the best start.

It’s time to #FollowTheData. (You can also download it here)

Social media campaign - infographic

You can discover more about forming a social media strategy here.