Our views on creativity, technology and occasionally slightly wider afield
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How To Set Goals For Your Social Media Campaign In 2019
A research paper by psychologist Gail Matthews determined which planning and goal setting methods were the most effective, and which ones lead to the greatest level of achievement.
The powerful social media campaign kickstarting 2019
In a dark and dreary January, Greggs offered the nation refuge last week with their campaign surrounding the launch of the new vegan sausage roll. Tasty.
Becca’s Hype: Twitter Updates, Snapchat Bouncing, And Instagram Rumours
Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:
Welcome to this week’s edition of Becca’s Hype, the weekly roundup curated by our very own social media guru, Becca! Here’s the best bits from the last week in the social media world…
Welcome to this week’s edition of Becca’s Hype! After weeks of Facebook and Instagram stealing the limelight, Twitter, Pinterest, and LinkedIn have started to shake things up.
Over the last week there have been some huge developments in social media, including the announcement of IGTV, a new video service from Instagram, and a new Facebook tool to measure how long you’re spending on the platform.
Becca’s Hype: Story Updates And Twitter’s Healthy Conversation
This week we’re seeing a lot of change in Instagram and Facebook Stories, as well as some good news from Twitter in regards to dealing with harmful content on the platform.
Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.
Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.
Becca’s Hype: Facebook Privacy Changes And An Interesting Move By LinkedIn
Welcome to this week’s edition of Becca’s Hype. Today we’ll be covering Facebook’s latest privacy updates following the Cambridge Analytica scandal in March, plus a potentially questionable update from LinkedIn.
Becca’s Hype: The week after Facebook’s biggest scandal
Welcome to this week’s edition of Becca’s Hype! Today we’ve got the latest news on Instagram’s algorithm tweak, the Facebook & Cambridge Analytica scandal, and an update from Snapchat.
Becca’s Hype: Twitter makes a stand against ‘Tweetdecking’
Happy Monday! Ready for this week’s social media hype?
This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of ‘Tweetdecking’, Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s get on with it.
Becca’s Hype: Twitter and Facebook lead the way with updates
Welcome to Becca’s Hype! Did you survive the snowy conditions last week? Thankfully that’s all over now and the weather is back to normal. Let’s get on with some Twitter and Facebook updates.
I’ve got a couple of questions for you. How did you stumble across this post? A Google Search, browsing our website, or perhaps via Twitter? If so, I’d like you to have a think about how easy to use the platform is, or isn’t.
This week’s edition of Becca’s Hype focuses a lot on how the latest social media updates are going to affect, and hopefully benefit, the end user. Read on to find out more.
You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
Becca’s Hype: Changes to Facebook’s data privacy and news feed
This week on Becca’s Hype: Instagram is finally carrying out a long-awaited change, Facebook is making a change to the news feed, and Bitmoji is adding new customisation options.
Becca’s Hype: New developments and features across platforms
Welcome to this week’s edition of Becca’s Hype. We’ve finally reached the final Monday of January. I would say it’s flown by, but I think we can all agree, it hasn’t! In the last week there have been a lot of social media developments, so let’s get stuck in.
To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?
Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.
Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…
Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
Becca’s Hype: Changes on Twitter, an update for bloggers, and a Snapchat rumour
After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it.
For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.
Becca’s Hype: Two social updates, one controversy, and a mysterious decision.
Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.
Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.
Facebook Puts New Ad Measures in Place After Backlash Over Political Ads
Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.
Becca’s Hype: Big Updates to Live Streaming Across the Web
Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.
This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.
Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.
The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.
This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.
Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.
In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.
With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?
Featured snippets and the implications of machine learning
Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!
Twice each year I go back to high school. Here’s why.
Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.
Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊
There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.
