Opinion Our views on creativity, technology and occasionally slightly wider afield Watch out there are geeks about!
4th August 2020
Success Through Lockdown: Finding a voice through Podcasting
Like many law firms, in-person meetings, events and client lunches are an important part of keeping in touch. This is where lockdown posed very interesting challenges.
28th July 2020
6 Simple Steps to Boost Your LinkedIn Presence
If you’ve clicked to view this blog that means you have an interest in growing your marketing strategy for LinkedIn but you are perhaps stuck on where to begin. Not to worry! These 6 steps are the bread and butter for what I believe can be incorporated into a successful LinkedIn campaign that will generate the results you are looking for.
Success Through Lockdown: How to pivot when your investor pulls all funding
After 4 years of product R&D, Ilona found an investor for her bra company. Then, just as she was about to sign, it was completely withdrawn due to uncertainty around COVID-19.
14th July 2020
A Beginner’s Guide To TikTok
TikTok is the talk of the town right now. Everyone has something to say about it, whether it be about the latest trends, the most recent controversy, or how to advertise on TikTok.
Success Through Lockdown: Running events when events aren’t running, with Ben Corbett
Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.
6th July 2020
Success Through Lockdown: Buying art via Zoom
When lockdown started, many people and organisations that relied on in-person experiences to trade, came to a standstill. But not Matt Jukes.
29th June 2020
Success Through Lockdown: How to move 200 people in under 24 hours
How do you go from working in an office with 200 people, to everyone working from home in an instant?
24th June 2020
5 Mistakes Every Beginner Filmmaker Makes
What’s up filmmakers, it’s your girl Addie from Base Creative here in London. I hope you enjoyed our video, 5 Mistakes Every Beginner Filmmaker Makes. I will be diving into detail on all the talking points I touched upon in the video. So buckle up! Here we go…
22nd June 2020
Success Through Lockdown #2: Pivoting your social media marketing
Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
15th June 2020
Success Through Lockdown #1: Coming back from nothing, with Mike McGrail
Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.
13th May 2020
5 Simple Tips for Filming Your First Video At Home
Have you run into a handful of unforeseen problems when recording your first video from home during lockdown? So did we, but here’s how we made it work…
27th April 2020
For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.
21st April 2020
How to keep your customers informed with Google My Business during COVID-19
Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google’s local and map results.
2nd April 2020
Adapting During Times of Change
In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.
21st January 2020
Base Creative Have Moved Studio
We’ve been based in the Business Design Centre for over 14 years. We loved our time in Angel, but we’re moving up and embarking on a new journey.
2nd December 2019
What is WT.Social?
Wikipedia’s new social media platform promises to never sell your data to third-party companies.
21st May 2019
What Did We Learn From Mental Health Awareness Week?
Mental Health Awareness Week is hosted by the Mental Health Foundation. It took place last week and we checked in with the team to see how they feel about mental health, especially in the workplace.
15th April 2019
What To Look For When Choosing A Social Media Management Tool
When putting together a social media campaign, you might reach the point where you decide a dedicated tool to help you finish the job is required. This post looks at the four main areas you should consider when choosing a new social media management tool.
8th April 2019
How Facebook Is Increasing Transparency To Survive
A couple of weeks ago Facebook announced that they would be giving “more information and control over your experience.” to users, especially in regards to posts and ads appearing on the feed.
2nd April 2019
A Catch-Up Following Our Celebration Sharing Social London Event
Last month we had the pleasure of hosting our first ever Sharing Social London evening event to celebrate the success of meet-up so far!
27th February 2019
Celebrating Sharing Social London
We’re fast approaching our upcoming Sharing Social London event to celebrate the success of the previous ten meet-ups. Get to know the story behind Sharing Social London and what we’ve been up to.
28th January 2019
How To Perform A Quick Monthly Social Media Audit
The end of the month is almost here which means two things. It’s time for a monthly report and a social media audit.
21st January 2019
What To Expect On Social Media In 2019
Last week Buffer released their ‘State of Social’ report, and I wanted to delve into some of the parts that interested me most, and what we might expect to see on social media from brands during 2019.
14th January 2019
How To Set Goals For Your Social Media Campaign In 2019
A research paper by psychologist Gail Matthews determined which planning and goal setting methods were the most effective, and which ones lead to the greatest level of achievement.
7th January 2019
The powerful social media campaign kickstarting 2019
In a dark and dreary January, Greggs offered the nation refuge last week with their campaign surrounding the launch of the new vegan sausage roll. Tasty.
8th October 2018
Becca’s Hype: Facebook announces new AR platform
This week on Becca’s Hype! There has been a wave of Facebook updates recently, many of surrounding new AR capabilities.
10th September 2018
Becca’s Hype: Twitter Updates, Snapchat Bouncing, And Instagram Rumours
Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:
3rd September 2018
Becca’s Hype: YouTube, Snapchat, and Instagram!
Welcome to this week’s edition of Becca’s Hype, the weekly roundup curated by our very own social media guru, Becca! Here’s the best bits from the last week in the social media world…
28th August 2018
Becca’s Hype: Top stories from the last week and an Instagram update!
After a summer break we’re back with all the latest social media updates from the last week.
2nd July 2018
Becca’s Hype: A Look Across All Networks
Welcome to this week’s edition of Becca’s Hype! After weeks of Facebook and Instagram stealing the limelight, Twitter, Pinterest, and LinkedIn have started to shake things up.
25th June 2018
Becca’s Hype: Instagram Announce IGTV!
Over the last week there have been some huge developments in social media, including the announcement of IGTV, a new video service from Instagram, and a new Facebook tool to measure how long you’re spending on the platform.
11th June 2018
Becca’s Hype: 3D Posts On Facebook, New Feature Slate, And A Glitch!
Happy Monday! This week in Becca’s Hype we’re looking at some of the newest updates from Facebook, and a quick update from Instagram too!
4th June 2018
Becca’s Hype: Algorithms, Trending News, And Political Ads
Welcome to this week’s edition of Becca’s Hype – we’re bringing you a bite size post today looking at some new updates on Instagram and Facebook.
21st May 2018
Becca’s Hype: Story Updates And Twitter’s Healthy Conversation
This week we’re seeing a lot of change in Instagram and Facebook Stories, as well as some good news from Twitter in regards to dealing with harmful content on the platform.
14th May 2018
Becca’s Hype: Google I/O, Snapchat, and Instagram
Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.
8th May 2018
Becca’s Hype: F8 Roundup
Hello there! We’re all back from a very sunny bank holiday weekend and have quite a few social media updates for you.
23rd April 2018
Becca’s Hype: A Whole Host of Facebook Updates
Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.
16th April 2018
Becca’s Hype: New Snap Specs & Pinterest Cover Collage
Good morning! Ready for another edition of Becca’s Hype? This week we’ve got updates on Snap Inc, Instagram, and Pinterest.
9th April 2018
Becca’s Hype: Facebook Privacy Changes And An Interesting Move By LinkedIn
Welcome to this week’s edition of Becca’s Hype. Today we’ll be covering Facebook’s latest privacy updates following the Cambridge Analytica scandal in March, plus a potentially questionable update from LinkedIn.
3rd April 2018
Becca’s Hype: Tweaks and Changes from Facebook and Instagram
Did you enjoy your Easter break? Here’s some short and snappy social media news you might have missed over the weekend!
26th March 2018
Becca’s Hype: The week after Facebook’s biggest scandal
Welcome to this week’s edition of Becca’s Hype! Today we’ve got the latest news on Instagram’s algorithm tweak, the Facebook & Cambridge Analytica scandal, and an update from Snapchat.
19th March 2018
Becca’s Hype: Facebook updates AR Studio & Twitter tests breaking news module
This week we take a look at a test run by Twitter to display the latest news directly in your timeline, plus, a look at Facebook’s AR Studio.
12th March 2018
Becca’s Hype: Twitter makes a stand against ‘Tweetdecking’
Happy Monday! Ready for this week’s social media hype?
This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of ‘Tweetdecking’, Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s get on with it.
5th March 2018
Becca’s Hype: Twitter and Facebook lead the way with updates
Welcome to Becca’s Hype! Did you survive the snowy conditions last week? Thankfully that’s all over now and the weather is back to normal. Let’s get on with some Twitter and Facebook updates.
26th February 2018
Becca’s Hype: Quick Updates & A New Social Platform
Today’s hype is a quick-fire round containing all the best nuggets of info you need on social media this week.
20th February 2018
Do you know how to use Twitter?
I’ve got a couple of questions for you. How did you stumble across this post? A Google Search, browsing our website, or perhaps via Twitter? If so, I’d like you to have a think about how easy to use the platform is, or isn’t.
19th February 2018
Becca’s Hype: A better experience for the user
This week’s edition of Becca’s Hype focuses a lot on how the latest social media updates are going to affect, and hopefully benefit, the end user. Read on to find out more.
12th February 2018
Becca’s Hype: Facebook adjusts Page Reach reporting and tests downvote button.
Welcome to this week’s edition of Becca’s Hype! This week we take a look at some changes on our favourite platform, Facebook.
6th February 2018
The Golden Shield Project
You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
5th February 2018
Becca’s Hype: Changes to Facebook’s data privacy and news feed
This week on Becca’s Hype: Instagram is finally carrying out a long-awaited change, Facebook is making a change to the news feed, and Bitmoji is adding new customisation options.
29th January 2018
Becca’s Hype: New developments and features across platforms
Welcome to this week’s edition of Becca’s Hype. We’ve finally reached the final Monday of January. I would say it’s flown by, but I think we can all agree, it hasn’t! In the last week there have been a lot of social media developments, so let’s get stuck in.
22nd January 2018
Becca’s Hype: A closer look at changes with monetisation on YouTube
Last week YouTube announced a huge change to monetisation rules on the platform.
16th January 2018
Transparency at Facebook
Mark Zuckerberg has decided that his 2018 challenge will be to ‘fix’ Facebook.
15th January 2018
Becca’s Hype: Facebook’s News Feed Update
Facebook have made a major change to how the news feed works. It’s going to have a big knock on impact, make sure you’re prepared!
8th January 2018
Becca’s Hype: Is Facebook broken?
Mark Zuckerberg’s plan for 2018, WhatsApp updates and thoughts about ads on Amazon Alexa.
18th December 2017
Becca’s Hype: My Favourite Updates of 2017!
To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?
12th December 2017
Thoughts on the future of AR
Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
11th December 2017
Becca’s Hype: Instagram go crazy with updates!
Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.
4th December 2017
Becca’s Hype: Guess who else is using Stories?
Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…
28th November 2017
Let The Games Begin
Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
27th November 2017
Facebook and The Internet Research Agency
Becca’s Hype is a little different this week, because I really want you to pay attention to Facebook:
20th November 2017
Revamps, merging, a test, and a new way to upload – this week on Becca’s Hype
A quick look at this week’s changes in social media.
13th November 2017
Becca’s Hype: Changes on Twitter, an update for bloggers, and a Snapchat rumour
After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it.
For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.
6th November 2017
Becca’s Hype: Two social updates, one controversy, and a mysterious decision.
Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.
30th October 2017
Becca’s Hype Halloween Edition
Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.
23rd October 2017
Becca’s Hype: Facebook shakes things up
This week I talk a lot about Facebook with a touch of Twitter at the end for good measure.
16th October 2017
Becca’s Hype: Twitter Add a New Feature & Snapchat Try to Stay Relevant
Welcome to Becca’s Hype, the weekly bubble of social media news from the top platforms.
9th October 2017
Facebook Puts New Ad Measures in Place After Backlash Over Political Ads
Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.
2nd October 2017
Becca’s Hype: Big Updates to Live Streaming Across the Web
Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
28th September 2017
What’s New with Facebook Ads Manager?
Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.
26th September 2017
How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?
In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
25th September 2017
Becca’s Hype: A Week of Updates
This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.
18th September 2017
BrightonSEO September 2017 Roundup
Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.
Becca’s Hype: Instagram could be about to upset a lot of users
This week we take a look at Instagram’s potentially risky update, Pinterest celebrating 200 million users, and a Bitmoji update for Snapchat.
11th September 2017
Becca’s Hype: Facebook Needs A Helping Hand
This week Facebook gets a helping hand from Instagram, as well as trying out some very colourful tests…
6th September 2017
5 Ways to Make the Best Use of Twitter Lists
Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.
4th September 2017
Becca’s Hype: Make sure you read T&Cs!
This week we have a reminder of why you probably should spend time reading terms & conditions!
29th August 2017
Becca’s Hype: Facebook Fight Fake News
This week we look at a lot of things to do with Facebook. New publisher logos, blocked pages, and a status update to WhatsApp.
21st August 2017
Becca’s Hype: Will Facebook & Instagram become one and the same?
This week we take a look at LinkedIn & Reddit introducing native video to the platform, as well as design updates to Facebook & Instagram’s UI.
5 things you should NEVER do when running a Twitter account
Running a Twitter account takes time and patience. You’ve got to be in it for the long haul and you’ve got to be ready to react at any moment.
14th August 2017
Becca’s Hype: Is TV going to become defunct?
Buzzfeed has a live show coming to Twitter and Facebook are launching original shows. Do we need TV anymore?
7th August 2017
Iain’s Top 9 Turing Fest Tweets
Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like
Becca’s Hype: Google and Snapchat Compete Against One Another
This week the world seems to be revolving around Google and Snapchat…
The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
31st July 2017
Becca’s Hype: Autoplay Everywhere
This week, everyone jumps on the autoplay bandwagon.
24th July 2017
Becca’s Hype: Google tries to break your bubble
This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.
20th July 2017
What would the best company in the world do?
This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
17th July 2017
Becca’s Hype: Everyone goes crazy for notifications
This week, social media platforms have been going wild for notifications – but not in the way you might expect.
27th June 2017
20 must have headline phrases that will make you feel like a pro
Get some fantastic insight into which article headlines are real attention grabbers
13th June 2017
An Introduction to Colour Theory
When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.
22nd May 2017
Instagram Catches up With Snapchat
Unless you’ve been living under a rock, you’ll know that Instagram are the masters of copying features, specifically Snapchat’s.
9th May 2017
Why You Need to be Aware of Shadowbanning
Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.
3rd May 2017
Snapchat’s World Lenses – What are they?
Snapchat’s known for it’s great, usually very funny filters.
12th April 2017
50 Days of Social Media
Get stuck in. Get it wrong. Try again. And get better.
6th March 2017
We live in a fake reality: fake news surrounds us all
An exploration of our current world of fake, how we are surrounded by all forms of fake news and how this really is nothing new at all.
30th January 2017
Become THE source of information
Becoming a trusted source of new content will make you to go-to person for industry content.
23rd January 2017
Writing is hard
I made a promise to the lovely Rebecca a few weeks ago.
16th January 2017
Why Do I Use Snapchat?
In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.
9th January 2017
Our Predictions for 2017
With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
14th December 2016
Fifty Years From Now
Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.