Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Becca’s Hype: Facebook announces new AR platform

This week on Becca’s Hype! There has been a wave of Facebook updates recently, many of surrounding new AR capabilities.
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Becca’s Hype: Twitter Updates, Snapchat Bouncing, And Instagram Rumours

Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:
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Becca’s Hype: YouTube, Snapchat, and Instagram!

Welcome to this week’s edition of Becca’s Hype, the weekly roundup curated by our very own social media guru, Becca! Here’s the best bits from the last week in the social media world…
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Becca’s Hype: Top stories from the last week and an Instagram update!

After a summer break we’re back with all the latest social media updates from the last week.
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Becca’s Hype: A Look Across All Networks

Welcome to this week’s edition of Becca’s Hype! After weeks of Facebook and Instagram stealing the limelight, Twitter, Pinterest, and LinkedIn have started to shake things up.
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Becca’s Hype: Instagram Announce IGTV!

Over the last week there have been some huge developments in social media, including the announcement of IGTV, a new video service from Instagram, and a new Facebook tool to measure how long you’re spending on the platform.
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Becca’s Hype: 3D Posts On Facebook, New Feature Slate, And A Glitch!

Happy Monday! This week in Becca’s Hype we’re looking at some of the newest updates from Facebook, and a quick update from Instagram too!
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Becca’s Hype: Algorithms, Trending News, And Political Ads

Welcome to this week’s edition of Becca’s Hype – we’re bringing you a bite size post today looking at some new updates on Instagram and Facebook.
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Becca’s Hype: Story Updates And Twitter’s Healthy Conversation

This week we’re seeing a lot of change in Instagram and Facebook Stories, as well as some good news from Twitter in regards to dealing with harmful content on the platform.
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Becca’s Hype: Google I/O, Snapchat, and Instagram

Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.
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Becca’s Hype: F8 Roundup

Hello there! We’re all back from a very sunny bank holiday weekend and have quite a few social media updates for you.
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Becca’s Hype: A Whole Host of Facebook Updates

Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.
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Becca’s Hype: New Snap Specs & Pinterest Cover Collage

Good morning! Ready for another edition of Becca’s Hype? This week we’ve got updates on Snap Inc, Instagram, and Pinterest.
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Becca’s Hype: Facebook Privacy Changes And An Interesting Move By LinkedIn

Welcome to this week’s edition of Becca’s Hype. Today we’ll be covering Facebook’s latest privacy updates following the Cambridge Analytica scandal in March, plus a potentially questionable update from LinkedIn.
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Becca’s Hype: Tweaks and Changes from Facebook and Instagram

Did you enjoy your Easter break? Here’s some short and snappy social media news you might have missed over the weekend!
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Becca’s Hype: The week after Facebook’s biggest scandal

Welcome to this week’s edition of Becca’s Hype! Today we’ve got the latest news on Instagram’s algorithm tweak, the Facebook & Cambridge Analytica scandal, and an update from Snapchat.
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Becca’s Hype: Facebook updates AR Studio & Twitter tests breaking news module

This week we take a look at a test run by Twitter to display the latest news directly in your timeline, plus, a look at Facebook’s AR Studio.
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Becca’s Hype: Twitter makes a stand against ‘Tweetdecking’

Happy Monday! Ready for this week’s social media hype? This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of ‘Tweetdecking’, Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s get on with it.
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Becca’s Hype: Twitter and Facebook lead the way with updates

Welcome to Becca’s Hype! Did you survive the snowy conditions last week? Thankfully that’s all over now and the weather is back to normal. Let’s get on with some Twitter and Facebook updates.
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Becca’s Hype: Quick Updates & A New Social Platform

Today’s hype is a quick-fire round containing all the best nuggets of info you need on social media this week. Ready?
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Do you know how to use Twitter?

I’ve got a couple of questions for you. How did you stumble across this post? A Google Search, browsing our website, or perhaps via Twitter? If so, I’d like you to have a think about how easy to use the platform is, or isn’t.
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Becca’s Hype: A better experience for the user

This week’s edition of Becca’s Hype focuses a lot on how the latest social media updates are going to affect, and hopefully benefit, the end user. Read on to find out more.
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Becca’s Hype: Facebook adjusts Page Reach reporting and tests downvote button.

Welcome to this week’s edition of Becca’s Hype! This week we take a look at some changes on our favourite platform, Facebook.
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The Golden Shield Project

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
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Becca’s Hype: Changes to Facebook’s data privacy and news feed

This week on Becca’s Hype: Instagram is finally carrying out a long-awaited change, Facebook is making a change to the news feed, and Bitmoji is adding new customisation options.
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Becca’s Hype: New developments and features across platforms

Welcome to this week’s edition of Becca’s Hype. We’ve finally reached the final Monday of January. I would say it’s flown by, but I think we can all agree, it hasn’t! In the last week there have been a lot of social media developments, so let’s get stuck in.
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Becca’s Hype: A closer look at changes with monetisation on YouTube

Last week YouTube announced a huge change to monetisation rules on the platform.
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Transparency at Facebook

Mark Zuckerberg has decided that his 2018 challenge will be to ‘fix’ Facebook.
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Becca’s Hype: Facebook’s News Feed Update

Facebook have made a major change to how the news feed works. It’s going to have a big knock on impact, make sure you’re prepared!
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Becca’s Hype: Is Facebook broken?

Mark Zuckerberg’s plan for 2018, WhatsApp updates and thoughts about ads on Amazon Alexa.
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Becca’s Hype: My Favourite Updates of 2017!

To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?
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Thoughts on the future of AR

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
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Becca’s Hype: Instagram go crazy with updates!

Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.
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Becca’s Hype: Guess who else is using Stories?

Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…
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Let The Games Begin

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
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Facebook and The Internet Research Agency

Becca’s Hype is a little different this week, because I really want you to pay attention to Facebook:
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Revamps, merging, a test, and a new way to upload – this week on Becca’s Hype

A quick look at this week’s changes in social media.
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Becca’s Hype: Changes on Twitter, an update for bloggers, and a Snapchat rumour

After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it. For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.
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Becca’s Hype: Two social updates, one controversy, and a mysterious decision.

Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.
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Becca’s Hype Halloween Edition

Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.
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Becca’s Hype: Facebook shakes things up

This week I talk a lot about Facebook with a touch of Twitter at the end for good measure.
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Becca’s Hype: Twitter Add a New Feature & Snapchat Try to Stay Relevant

Welcome to Becca’s Hype, the weekly bubble of social media news from the top platforms.
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Facebook Puts New Ad Measures in Place After Backlash Over Political Ads

Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.
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Becca’s Hype: Big Updates to Live Streaming Across the Web

Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
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What’s New with Facebook Ads Manager?

Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.
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How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
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Becca’s Hype: A Week of Updates

This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.
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BrightonSEO September 2017 Roundup

Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.
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Becca’s Hype: Instagram could be about to upset a lot of users

This week we take a look at Instagram’s potentially risky update, Pinterest celebrating 200 million users, and a Bitmoji update for Snapchat.
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Becca’s Hype: Facebook Needs A Helping Hand

This week Facebook gets a helping hand from Instagram, as well as trying out some very colourful tests…
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5 Ways to Make the Best Use of Twitter Lists

Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.
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Becca’s Hype: Make sure you read T&Cs!

This week we have a reminder of why you probably should spend time reading terms & conditions!
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Becca’s Hype: Facebook Fight Fake News

This week we look at a lot of things to do with Facebook. New publisher logos, blocked pages, and a status update to WhatsApp.
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Becca’s Hype: Will Facebook & Instagram become one and the same?

This week we take a look at LinkedIn & Reddit introducing native video to the platform, as well as design updates to Facebook & Instagram’s UI.
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5 things you should NEVER do when running a Twitter account

Running a Twitter account takes time and patience. You’ve got to be in it for the long haul and you’ve got to be ready to react at any moment.
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Becca’s Hype: Is TV going to become defunct?

Buzzfeed has a live show coming to Twitter and Facebook are launching original shows. Do we need TV anymore?
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Iain’s Top 9 Turing Fest Tweets

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
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Becca’s Hype: Google and Snapchat Compete Against One Another

This week the world seems to be revolving around Google and Snapchat…
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#ContentFirst

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
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Becca’s Hype: Autoplay Everywhere

This week, everyone jumps on the autoplay bandwagon.
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Becca’s Hype: Google tries to break your bubble

This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.
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What would the best company in the world do?

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
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Becca’s Hype: Everyone goes crazy for notifications

This week, social media platforms have been going wild for notifications – but not in the way you might expect.
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20 must have headline phrases that will make you feel like a pro

Get some fantastic insight into which article headlines are real attention grabbers
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An Introduction to Colour Theory

When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.
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Instagram Catches up With Snapchat

Unless you’ve been living under a rock, you’ll know that Instagram are the masters of copying features, specifically Snapchat’s.
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Why You Need to be Aware of Shadowbanning

Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.
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Snapchat’s World Lenses – What are they?

Snapchat’s known for it’s great, usually very funny filters.
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50 Days of Social Media

Get stuck in. Get it wrong. Try again. And get better.
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We live in a fake reality: fake news surrounds us all

An exploration of our current world of fake, how we are surrounded by all forms of fake news and how this really is nothing new at all.
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Become THE source of information

Becoming a trusted source of new content will make you to go-to person for industry content.
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Writing is hard

I made a promise to the lovely Rebecca a few weeks ago.
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Why Do I Use Snapchat?

In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.
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Our Predictions for 2017

With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
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Fifty Years From Now

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
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Hey Siri, who else is listening?

When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
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Will Voice Search Go Mainstream?

Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?
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Featured snippets and the implications of machine learning

Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
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Should Instagram Have Lists?

Okay, Instagram, we need to talk.
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MozCon recap no 5.3

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
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My MozCon 2016 Adventure

In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
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My BrightonSEO Experience

Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!
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I Have a Problem with Twitter Stickers

Twitter. I’m annoyed at you and I don’t want to be.
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Twice each year I go back to high school. Here’s why.

Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
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Instagram, what are you playing at?

If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.
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Miscommunication

With so many emoji out there, you might find there are some very different interpretations.
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New emoji, where you at?

The new emoji are on their way!
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I Am Emoji

Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊
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The voice of the future

There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.
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A Thank you to Moz!

You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!
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Reflections from 2030

The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.
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Anna is Dreaming of Mozcon

Anna has been following Moz for many many years. Now she try’s to convince them to let her come to Mozcon, the best marketing conference in the world!
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Did you know we are a Google Partner?

What does it mean for you when your digital agency is a Google Partner?
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Explore Digital Space | The Campaign

In late 2015, we created a marketing campaign that would centre around a well-crafted, innovative and informative website.
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Design me a website that ranks

There is an underlying issue with the above statement. Can you spot it?
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The end of my apprenticeship

My apprenticeship has come to an end, and it’s time to reflect on what it’s been like.
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Online ads: Love them or hate them?

Is Ad Blocking software helpful or a hindrance? And what view should we take as marketers and advertisers?
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Bryan Dyson’s view on balance

Imagine life as a game in which you are juggling some five balls in the air.
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Creative professionalism: an attitude balancing act

Here are four attitudes I suggest a good creative professional needs to balance
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Breaking websites into components

Using a modular approach when building websites saves time and money in the long term
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