Opinion

We’re fast approaching our upcoming Sharing Social London event to celebrate the success of the previous ten meet-ups. Get to know the story behind Sharing Social London and what we’ve been up to.

The end of the month is almost here which means two things. It’s time for a monthly report and a social media audit.

Last week Buffer released their ‘State of Social’ report, and I wanted to delve into some of the parts that interested me most, and what we might expect to see on social media from brands during 2019.

A research paper by psychologist Gail Matthews determined which planning and goal setting methods were the most effective, and which ones lead to the greatest level of achievement.

In a dark and dreary January, Greggs offered the nation refuge last week with their campaign surrounding the launch of the new vegan sausage roll. Tasty.

This week on Becca’s Hype! There has been a wave of Facebook updates recently, many of surrounding new AR capabilities.

Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:

Welcome to this week’s edition of Becca’s Hype, the weekly roundup curated by our very own social media guru, Becca! Here’s the best bits from the last week in the social media world…

After a summer break we’re back with all the latest social media updates from the last week.

Welcome to this week’s edition of Becca’s Hype! After weeks of Facebook and Instagram stealing the limelight, Twitter, Pinterest, and LinkedIn have started to shake things up.

Over the last week there have been some huge developments in social media, including the announcement of IGTV, a new video service from Instagram, and a new Facebook tool to measure how long you’re spending on the platform.

Happy Monday! This week in Becca’s Hype we’re looking at some of the newest updates from Facebook, and a quick update from Instagram too!

Welcome to this week’s edition of Becca’s Hype – we’re bringing you a bite size post today looking at some new updates on Instagram and Facebook.

This week we’re seeing a lot of change in Instagram and Facebook Stories, as well as some good news from Twitter in regards to dealing with harmful content on the platform.

Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.

Hello there! We’re all back from a very sunny bank holiday weekend and have quite a few social media updates for you.

Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.

Good morning! Ready for another edition of Becca’s Hype? This week we’ve got updates on Snap Inc, Instagram, and Pinterest.

Welcome to this week’s edition of Becca’s Hype. Today we’ll be covering Facebook’s latest privacy updates following the Cambridge Analytica scandal in March, plus a potentially questionable update from LinkedIn.

Did you enjoy your Easter break? Here’s some short and snappy social media news you might have missed over the weekend!

Welcome to this week’s edition of Becca’s Hype! Today we’ve got the latest news on Instagram’s algorithm tweak, the Facebook & Cambridge Analytica scandal, and an update from Snapchat.

This week we take a look at a test run by Twitter to display the latest news directly in your timeline, plus, a look at Facebook’s AR Studio.

Happy Monday! Ready for this week’s social media hype? This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of ‘Tweetdecking’, Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s get on with it.

Welcome to Becca’s Hype! Did you survive the snowy conditions last week? Thankfully that’s all over now and the weather is back to normal. Let’s get on with some Twitter and Facebook updates.

Today’s hype is a quick-fire round containing all the best nuggets of info you need on social media this week. Ready?

I’ve got a couple of questions for you. How did you stumble across this post? A Google Search, browsing our website, or perhaps via Twitter? If so, I’d like you to have a think about how easy to use the platform is, or isn’t.

This week’s edition of Becca’s Hype focuses a lot on how the latest social media updates are going to affect, and hopefully benefit, the end user. Read on to find out more.

Welcome to this week’s edition of Becca’s Hype! This week we take a look at some changes on our favourite platform, Facebook.

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.

This week on Becca’s Hype: Instagram is finally carrying out a long-awaited change, Facebook is making a change to the news feed, and Bitmoji is adding new customisation options.

Welcome to this week’s edition of Becca’s Hype. We’ve finally reached the final Monday of January. I would say it’s flown by, but I think we can all agree, it hasn’t! In the last week there have been a lot of social media developments, so let’s get stuck in.

Last week YouTube announced a huge change to monetisation rules on the platform.

Mark Zuckerberg has decided that his 2018 challenge will be to ‘fix’ Facebook.

Facebook have made a major change to how the news feed works. It’s going to have a big knock on impact, make sure you’re prepared!

Mark Zuckerberg’s plan for 2018, WhatsApp updates and thoughts about ads on Amazon Alexa.

To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.

Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.

Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.

Becca’s Hype is a little different this week, because I really want you to pay attention to Facebook:

A quick look at this week’s changes in social media.

After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it. For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.

Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.

Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.

This week I talk a lot about Facebook with a touch of Twitter at the end for good measure.

Welcome to Becca’s Hype, the weekly bubble of social media news from the top platforms.

Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.

Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.

Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.

This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.

Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.

This week we take a look at Instagram’s potentially risky update, Pinterest celebrating 200 million users, and a Bitmoji update for Snapchat.

This week Facebook gets a helping hand from Instagram, as well as trying out some very colourful tests…

Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.

This week we have a reminder of why you probably should spend time reading terms & conditions!

This week we look at a lot of things to do with Facebook. New publisher logos, blocked pages, and a status update to WhatsApp.

This week we take a look at LinkedIn & Reddit introducing native video to the platform, as well as design updates to Facebook & Instagram’s UI.

Running a Twitter account takes time and patience. You’ve got to be in it for the long haul and you’ve got to be ready to react at any moment.

Buzzfeed has a live show coming to Twitter and Facebook are launching original shows. Do we need TV anymore?

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.

This week the world seems to be revolving around Google and Snapchat…

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.

This week, everyone jumps on the autoplay bandwagon.

This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.

This week, social media platforms have been going wild for notifications – but not in the way you might expect.

Get some fantastic insight into which article headlines are real attention grabbers

When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.

Unless you’ve been living under a rock, you’ll know that Instagram are the masters of copying features, specifically Snapchat’s.

Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.

Snapchat’s known for it’s great, usually very funny filters.

Get stuck in. Get it wrong. Try again. And get better.

An exploration of our current world of fake, how we are surrounded by all forms of fake news and how this really is nothing new at all.

Becoming a trusted source of new content will make you to go-to person for industry content.

I made a promise to the lovely Rebecca a few weeks ago.

In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.

With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.

When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.

Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?

Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)

Okay, Instagram, we need to talk.

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.

In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.

Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!

Twitter. I’m annoyed at you and I don’t want to be.

Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.

If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.

With so many emoji out there, you might find there are some very different interpretations.

The new emoji are on their way!

Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊

There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.

You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!

The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.

Anna has been following Moz for many many years. Now she try’s to convince them to let her come to Mozcon, the best marketing conference in the world!

What does it mean for you when your digital agency is a Google Partner?

In late 2015, we created a marketing campaign that would centre around a well-crafted, innovative and informative website.

There is an underlying issue with the above statement. Can you spot it?