timelapse photography of fire dancing

Engage

Success comes from fully understanding your business.

We spend time learning about you and your goals, researching your audience, your competitors, and the market.

A combination of workshops, heads-down research and casual conversations yields the information from which we produce a communication strategy and measurement plan. This serves as a blueprint for all our work.

We often get our best info from a chat over lunch, maybe a drink or two…

Build

Outcome focussed recommendations, no matter what.

We’ll always recommend the best marketing strategy whether it’s digital or not. If digital’s the right approach, we’ll use the most suitable mix of channels to achieve your goals.

We build everything in an iterative way, first creating the simplest version (a Minimum Viable Product), then gradually enhancing it based on feedback from data, users and experts.

Awesome content underpins any social, search and web campaign. We can create this content in-house or get it from other sources as necessary.

No matter what the task, we won’t shy away from getting our hands dirty.

Measure

Measurement is the only way to gauge success. 

Our measurement plan informs which key actions we need to track to understand progress and results for our campaign.

We’ll monitor audience engagement throughout each stage of the customer journey, so we’ll know which channels and content are working and which ones are falling short.

We measure success against criteria such as likes, comments, shares, search queries, website visits, site engagement and conversions.

This all sounds rather onerous, but don’t worry, we live and breathe data so you don’t have to. We’ll make sure it’s all plain English.

Learn

Insight drives innovation

We use data analysis to inform future work and changes to our strategy. Our regular catch ups allow us to discuss what’s been working and what needs to be tweaked or overhauled. Were our assumptions proved correct? Did our tests work? What can we learn from the progress so far?

We ensure that our hypotheses aren’t based on hunches or feelings, but that decisions are based on statistically meaningful data. This can take time and patience, so we don’t rush to conclusions but let our results do the talking. Even hypotheses that don’t work out as we expect lead to validated learning, a useful outcome.

Sometimes these insights force us to make huge strategic pivots, other times it leads to simple changes, all of which play a part in reaching your goals.

We’re not an arrogant bunch and are more than happy to re-assess when challenged by the data.

blue LED string light

Communicate

Results are only half the story

We want you to be completely confident with our work, and communication is the key to making sure you stay as excited and engaged in the journey as we are.

We’ll keep you completely up to date on your campaigns through weekly progress emails, monthly results calls, and a quarterly review to chat about the bigger picture and how the landscape is developing.

We won’t bombard you with information but we’re here to support you whenever you need us.

And then…

If it worked, do it again. If it didn’t, stop it!

Our process is one of continuous innovation, where we keep learning, changing and improving. After each cycle we aim to enhance our understanding, and consistently improve results.