YouTube rolling out unskippable ads to creators

YouTube is rolling out the option to run unskippable ads to all content creators who can currently monetise their content. These new ads will be 10 to 20 seconds long, a considerable increase from the 5 seconds viewers are used to. Do you think this could put viewers off when browsing for new content, or will we all just get used to it?

Snap Inc partner with TuneMoji

Snapchat Inc has partnered with TuneMoji, to bring musical GIFs to the platform. The new GIFs will be available to send via private chats or posts on your Story. However, just like similar app BitMoji (allowing you to make an avatar which is displayed across the platform), TuneMoji will need to be installed on your device to access these features. Could this be a direct aim at Instagram’s recent addition of Music Stickers?

Instagram Adds New Transparency Tools

You’ll now be able to see more information on accounts with a large reach. In a new ‘About this account’ tab, you’ll see the following: date joined, country, ads running, former usernames, and accounts with shared followers. A good way for you to get an understanding behind the motives of larger accounts – especially where ads are concerned – and for social media managers to see what kind of audiences their competitors have, and any overlap there might be.

The platform is also opening up verification for everyone. However, before you jump at the chance to have one of the famous blue ticks on your profile, you’ll still have to meet the following requirements, “notable public figure, celebrity, global brand or entity”. Before it was a case of who you know, to get verified on Instagram, and was down to their internal discretion, but now the application process is open to all.

That’s the biggest highlights from the last week. Be sure to follow us on social to keep in the loop with updates as they happen! Find us on Twitter and Instagram, @basecreative.