The short answer: it depends.

But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including:

  • The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword)
  • The types of keywords you’re bidding on and their intent
  • The time of day your ads are running
  • The landing pages you’re directing your audience to

Let’s #FollowTheData and discover which industries are the most costly when it comes to running paid search campaigns, and our top tips to drive down the cost of your campaign (download full version here):

Running a PPC campaign - infographic

You can discover how Google helps to bring visibility to your organisation here.