Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it.
Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”:
- Do we want to buy a product?
- Do we need directions to the dentist?
- Are we looking for images?
Knowing this often means searchers stay within the Google environment. With that in mind, do people still click through to your website from a search engine?
Let’s #FollowTheData: (Download here)
Learn more about using search engines to bring visibility to your content here.