On Friday 15th September, Iain, Anna and Rebecca traveled down to Brighton on the train to visit BrightonSEO, a conference which takes place twice a year on the seafront. We had a great day at the conference and all three of us learnt a lot from the speakers. Here’s our roundup from the day!
“The road to great content is a tough one”
Don’t be disheartened when you create content. Remember that it’s not a straight forward pathway and there are many stages leading up to that point. Keep trying.
Telling it like it is: the road to great content is a tough one. Thanks @ShannonMcGuirk_@brightonseopic.twitter.com/is6cboioaU
— Iain G. Scott (@IainGScott) September 15, 2017
“Influencer marketing is VERY expensive”
A few years ago the likes of Zoella would have been paid £50 per sponsored post to promote a product. Now influncers can be paid some serious money for posts on social media.
#InfluencerMarketing is VERY expensive #brightonseo pic.twitter.com/EYCBJ357eb
— Becca (@beccasocial) September 15, 2017
Finding your Influencers
When you’re finding influencers, pay attention and look out for the following:
- Early adopters
- Branded content receptivity
- Creative match
- Match to current audience
- High action
- Demographics match
- Engages with complementary brands
- Engages with competitor brands
How to find your influencers: #InfluencerMarketing #brightonseo pic.twitter.com/kj47qNpAWF
— Becca (@beccasocial) September 15, 2017
“When you add AI to a chatbot, magic happens.”
Remember to make the best use out of chatbots!
A distinction I’ve been raving on about for ages! When you add AI to a chatbot, magic happens. Thanks @jay_seal #BrightonSEO pic.twitter.com/UNvue4r7jt
— Iain G. Scott (@IainGScott) September 15, 2017
“Chatbots will power 85% of all customer service interactions by the year 2020”
Are you ready to utilise chatbots in your business. Used correctly they can be a great solution for customer service.
Chatbots powering customer service interactions? I agree. And not as hard as you think to create & launch. Thanks @EmReynaud #BrightonSeo pic.twitter.com/GOa4FU9RBY
— Iain G. Scott (@IainGScott) September 15, 2017
“Don’t think a 410 won’t be crawled again”
Make sure you’re certain on your choice. Make it intentional.
Make it intentional. But don’t think a 410 won’t be crawled again. @dawnieando #brightonSEO pic.twitter.com/IoEHvT8uzc
— Anna Corbett (@AnnaAppenzeller) September 15, 2017
“Your customers will see the right pages at the right points in their journey.”
A great point from Dominic Woodman on making sure your user journey is in tip top shape.
Matching up intent with templates and pages @dom_woodman #BrightonSEO pic.twitter.com/MdCg4nr0ri
— Anna Corbett (@AnnaAppenzeller) September 15, 2017
“Start listening ➡️ refine ➡️ categorise & filter ➡️ generate insights”
Use social listening to generate insights about your audience. Look for the conversations taking place which aren’t centre of attention.
Start listening ➡️ refine ➡️ categorise & filter ➡️ generate insights #sociallistening #brightonseo
— Becca (@beccasocial) September 15, 2017
Tools to use when starting social listening
When you want to start social listening, use the following tools:
- Brandwatch
- Crimson Hexagon
- Pulsar
- Netbase
- Tweetdeck
- Hootsuite
- Sprout Social
- Twitter Search
- Forum Search
Tools to use when starting #sociallistening #brightonseo pic.twitter.com/T5XrmhnA1i
— Becca (@beccasocial) September 15, 2017
“Crawling is no longer the best way to index the web”
Google can access your content via the following:
- Feeds & XML
- JSON-LD
- Plug-Ins & PWAs
- API
Crawling is no longer the best way to index the web! @Suzzicks #brightonSEO pic.twitter.com/G04hBJiUzc
— Anna Corbett (@AnnaAppenzeller) September 15, 2017
“92% of consumers trust earned media above all forms of advertising”
Trying to advertise? Think about the level of trust you’ll receive from your audience. Find an influencer to help you.
92% of consumers trust earned media above all forms of advertising #brightonseo #influencermarketing
— Becca (@beccasocial) September 15, 2017
That sums up our top picks from BrightonSEO. If you have any questions be sure to tweet us @Iaingscott, @AnnaAppenzeller, @beccasocial, and we’ll be happy to have a chat with you!
We’re already excited for next time!
