On Friday 15th September, Iain, Anna and Rebecca traveled down to Brighton on the train to visit BrightonSEO, a conference which takes place twice a year on the seafront. We had a great day at the conference and all three of us learnt a lot from the speakers. Here’s our roundup from the day!

“The road to great content is a tough one”

Don’t be disheartened when you create content. Remember that it’s not a straight forward pathway and there are many stages leading up to that point. Keep trying.

“Influencer marketing is VERY expensive”

A few years ago the likes of Zoella would have been paid £50 per sponsored post to promote a product. Now influncers can be paid some serious money for posts on social media.

Finding your Influencers

When you’re finding influencers, pay attention and look out for the following:

  • Early adopters
  • Branded content receptivity
  • Creative match
  • Match to current audience
  • High action
  • Demographics match
  • Engages with complementary brands
  • Engages with competitor brands

“When you add AI to a chatbot, magic happens.”

Remember to make the best use out of chatbots!

“Chatbots will power 85% of all customer service interactions by the year 2020”

Are you ready to utilise chatbots in your business. Used correctly they can be a great solution for customer service.

“Don’t think a 410 won’t be crawled again”

Make sure you’re certain on your choice. Make it intentional.

“Your customers will see the right pages at the right points in their journey.”

A great point from Dominic Woodman on making sure your user journey is in tip top shape.

“Start listening ➡️ refine ➡️ categorise & filter ➡️ generate insights”

Use social listening to generate insights about your audience. Look for the conversations taking place which aren’t centre of attention.

Tools to use when starting social listening

When you want to start social listening, use the following tools:

  • Brandwatch
  • Crimson Hexagon
  • Pulsar
  • Netbase
  • Tweetdeck
  • Hootsuite
  • Sprout Social
  • Twitter Search
  • Forum Search

“Crawling is no longer the best way to index the web”

Google can access your content via the following:

  • Feeds & XML
  • JSON-LD
  • Plug-Ins & PWAs
  • API

“92% of consumers trust earned media above all forms of advertising”

Trying to advertise? Think about the level of trust you’ll receive from your audience. Find an influencer to help you.

That sums up our top picks from BrightonSEO. If you have any questions be sure to tweet us @Iaingscott, @AnnaAppenzeller, @beccasocial, and we’ll be happy to have a chat with you!

We’re already excited for next time!

Rebecca, Anna & Iain at BrightonSEO
Rebecca, Anna & Iain at BrightonSEO