18th September 2017
BrightonSEO September 2017 Roundup
Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.
On Friday 15th September, Iain, Anna and Rebecca traveled down to Brighton on the train to visit
BrightonSEO, a conference which takes place twice a year on the seafront. We had a great day at the conference and all three of us learnt a lot from the speakers. Here’s our roundup from the day! “The road to great content is a tough one”
Don’t be disheartened when you create content. Remember that it’s not a straight forward pathway and there are many stages leading up to that point. Keep trying.
“Influencer marketing is VERY expensive”
A few years ago the likes of Zoella would have been paid £50 per sponsored post to promote a product. Now influncers can be paid some serious money for posts on social media.
Finding your Influencers
When you’re finding influencers, pay attention and look out for the following:
Branded content receptivity
Match to current audience
Engages with complementary brands
Engages with competitor brands
“When you add AI to a chatbot, magic happens.”
Remember to make the best use out of chatbots!
“Chatbots will power 85% of all customer service interactions by the year 2020”
Are you ready to utilise chatbots in your business. Used correctly they can be a great solution for customer service.
“Don’t think a 410 won’t be crawled again”
Make sure you’re certain on your choice. Make it intentional.
“Your customers will see the right pages at the right points in their journey.”
A great point from Dominic Woodman on making sure your user journey is in tip top shape.
“Start listening ➡️ refine ➡️ categorise & filter ➡️ generate insights”
Use social listening to generate insights about your audience. Look for the conversations taking place which aren’t centre of attention.
Tools to use when starting social listening
When you want to start social listening, use the following tools:
“Crawling is no longer the best way to index the web”
Google can access your content via the following:
Feeds & XML
Plug-Ins & PWAs
“92% of consumers trust earned media above all forms of advertising”
Trying to advertise? Think about the level of trust you’ll receive from your audience. Find an influencer to help you.
That sums up our top picks from
BrightonSEO. If you have any questions be sure to tweet us @Iaingscott, @AnnaAppenzeller, @beccasocial, and we’ll be happy to have a chat with you!
We’re already excited for next time!
Rebecca, Anna & Iain at BrightonSEO