Our brief for Veblen Wine was to design and print a company brochure, business cards and a Fine Wine Investment Guide. All items had to feel luxurious and high-end in their visual appearance and serve a range of requirements.
We used a heavy weight, quality stock from GF Smith with a natural finish throughout all printed items, consistently using gold foiling for key company information. This brought a luxury feel and tactility, to accompany the brand values of security and protection.
We reworded the entire Fine Wine Investment Guide, using clear, professional terminology and paying close attention to the tone of voice. We kept the guide minimal and portable, using classic typography and elegant oversized roman numerals.
The brochure has five inserts covering key points of the business, which are held in place by a flap subtly shaped in the profile of a Bordeaux wine bottle. Finished in natural textured board in a classic contrast to the regal deep purple, the cards continued the theme and feel, reinforcing the business as established, secure and reliable.