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Turing
Brand identity for a stateside big data organisation
Turing provide big data analytics, prediction, custom machine learning libraries, secure custom APIs and data consulting for specific industries. They also provide forecasting and mathematical modelling for the police force, casinos and the finance and healthcare sectors.
They were seeking an identity which could describe the complexity of their work in a modern and innovative way. Our solution was to create a marque which was elegant and clear, and to form this logo through the animation of individual particles which represented their business gathering and filtering large quantities of data to form a clear picture.
The result was a dynamic logo which represents the brand intelligently in its static or dynamic form.
