Swap Once tasked us with creating the name, identity and website for their newly formed company, a web and mobile platform which enabled people to exchange interactive business cards.
Using a contemporary typeface and a lush green, we gave the identity a modern, positive and engaging feel. We also used an abbreviation of the company name, “SO” which added versatility and another dimension to the brand. This was then easy to apply in settings such as the app icon. The acronym “SO” was also slightly expectant and questioning in its phrasing, aiming to further engage users.
The branding was applied across the website, app and literature conveying a vibrant and unified portfolio.