ODM is an innovative and creative field sales marketing organisation which helps companies place sales and marketing personnel on site, to sell directly to consumers.
We revised their identity and developed a new website reflecting their friendly and people-focussed organisation. The website offers a welcoming, inviting and approachable aesthetic for their audience of potential clients and prospective field sales people. They also required the site to integrate into their own CRM system.
We comprehensively communicated this refreshed ideology by the use of uplifting colour, spacious form and simple shapes. The result is a clean and professional looking identity and content managed website, balancing an appealing, approachable feel with corporate qualities.
“We had never given our website the attention and effort that was required to get the most out of it. We needed to assess exactly what we wanted to gain from a website, and to rejuvenate the ODM brand.
Base Creative allowed us to explain what we wanted and where we needed help and ideas. Your process gave us every opportunity to provide our own input, whilst using the expertise you have within your team.
We were nervous about rebranding, but it gave ODM a more distinctive and modern identity and we received only positive feedback. Our new website was far more user-friendly, eye-catching, informative and modern than our previous sites.
We now have a website and branding that all at ODM are proud of. You quickly understood ODM’s company values and goals, and the direction we wanted to take.
Working with Base Creative allowed us to get the results we wanted.”
Dave Hill, Business Analyist