We created Geoffrey the dog – a very well mannered chap – to portray the ethos and identity of the Jolly Fine Vets – a series of three, North London based veterinary practices.
Geoffrey came about through the values the client wished to communicate: ‘a bygone era of quality and manners’ whilst immediately appealing to and connecting with the audience, balancing a touch of humour with professionalism.
After showing the brand to a number of colleagues and friends, our client said the appeal was instant and consistent. Everyone smiled when they saw Geoffrey and subsequently loved him, which ultimately embodies the way Jolly Fine Vets work.
To continue Geoffrey’s appeal to their target audience, time-poor tech-savvy Londoners, we’re teaching him to sit on their new website.