Areté approached us to design the identity for their two new businesses, Areté and Areté White. Areté is a women-only fitness, training and nutrition business for women with busy lives. Areté White offers bespoke bridal body transformations.
We created two unique, hand crafted identities that would appeal to women and embody the sentiment of excellence behind the brand. The basis of these identities was a bespoke typeface, developed specifically for Areté.
The identities are now employed across the company’s collateral and websites providing an appealing, unified feel.
“Base Creative have been a pleasure to work with, both personally, and with the quality of their work.
I’ve worked with designers in the past, and when they have come back with their initial ideas my problem has been choosing one which is ‘least bad’. With Base Creative it’s always a struggle to choose between the options as they all are just spot on with the brief we discussed.
They are the first design team I have found who really understand what I want to achieve regarding end result, feel and emotional response, every time.
Their ability to take the thoughts out of my head and deliver a final product is second to none. Their solutions are creative, the smallest details are considered, and represent what we feel modern branding should be about.
Tim Drummond, Owner