Do visitors leave your site silently, without buying a product, downloading your whitepaper or contacting you?
If you want to convert more visitors into customers, improve the quality of your website leads, and ultimately increase your revenue, you’re in the right place.
Creating and optimising websites
A simple change to just one of your landing pages can increase the conversion rate significantly, and that means more leads and more revenue.
We make measurable data-driven changes to your website to maximize the number of visitors that take a desired action, such as contacting you or making a purchase.
Help! Our site’s also slow, hard to use, is missing pages, doesn’t work on mobile phones, doesn’t represent our business, has old content, and we can’t update it ourselves.
Most website owners
Don’t worry, recognising problems is the first step to fixing them. We can help you make improvements in all the above areas with the same structured approach.
Our approach to optimising your website is always based on a forensic analysis of your website analytics and intimate knowledge of your audience.
Leave it to us. We’ll evaluate the challenges your business is facing, where your website performance is lacking and recommend the options that will have the most significant effect.
We’ll manage everything for you: Understanding your challenges, interrogating your web data, proposing solutions, hosting the optimised pages on our testing platform and analysing the results ready for the next iteration.
We’re just as happy working with in-house teams and agencies.
If you’re one of the 78%* of businesses who are unsatisfied with their conversion rate, there’s no time to lose.
We’ll likely recommend a variety of optimisation services to suit your business requirements from the list below. We follow the build, measure, learn methodology to ensure we learn something useful from every experiment.
Build
Landing-page optimisation
Email marketing
Website design and information architecture
Copywriting
Mobile website and app optimisation
Creating videos that convert
Products and services optimisation
Measure
A/B and multivariate testing
User experience (UX), including usability testing
Shopping cart abandonment
Learn
Data analysis, including tracking, traffic analysis, and conjoint analysis
Customer-journey mapping
Market research
Case study: Bates Wells, UK top 100 law firm
Bates Wells’ updated brand and persona needed representing online. We investigated existing user behaviour and researched search competitors in all industries to create a site which represents the brand, is intuitive to use, and performs well against their targets.
44%
drop in bounce rate
20%
increase in average session duration
Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions. The previous website’s technology and structure had become outdated, and a new brand launch presented the ideal opportunity to explore a more relevant way to represent Bates Wells online and engage with their audiences.
Development was based on a detailed period of discovery into their new brand, desired audiences, business goals and existing site. We suggested a number of quantifiable hypotheses which we could iterate on. This gave Bates Wells reassurance that the recommended design and functionality are based in research, and open to change.
The results so far are very positive – we’ve seen a 44% reduction in bounce rate across the site, and a 20% increase in average session duration. Page speed has been kept well within recommended limits, and we’re getting great feedback on the usability of the site.
Email Greg now to discover how optimisation can benefit your business
