We manage and deliver bespoke online campaigns, strategically attracting your desired audience
We do this through the following process:
By intently listening to our clients‘ goals and business objectives; challenging them, where appropriate, we discover intricate detail and form a complete picture of how we can work together to achieve the desired outcome. We then examine our clients’ audience.
No matter what channels are used to connect to your audience, a successful campaign will need to be a fantastic user experience. To achieve this experience, it is of paramount importance we define precisely who your audience is, thus making the approach and content we provide, powerfully relevant.
After defining exactly who we will be engaging, we need to form the ideal cross-channel approach that will intrinsically appeal to that specific group. We apply our experience, in-depth knowledge and proven track record across a broad range of channels to this task, culminating in the ‘perfect blend’ (Nescafé eat your heart out).
After defining the goals, audience and channels, we craft the final campaign strategy using our accrued knowledge, in-depth analysis and a special recipe ‘we don’t really like to talk about’. We then walk you through – with content examples – each of the strategic steps, ensuring we’re collectively confident and happy with the direction ahead.
Using a broad spectrum of analytical tools we monitor your campaign, providing you with clear, concise monthly reports to keep you continually well informed across all channels. This approach enables us to spot unforeseen events, positive or negative, early and we can then strategically react with ease.
After an initial test period we may fine tune the campaign, if required, to make sure it is performing correctly and in line with our client’s objectives. Now and again, we will adjust because of what we pick up from our monitoring, or because of a specific client request.
Online marketing is an ongoing awareness and engagement process, so when we reach your goals, or more commonly surpass them, we also need to decide what to do next. To continue momentum, a meeting is of benefit, defining the ongoing strategy and building on the success so far.