Bates Wells, a London based law firm, asked us to align their website with their new brand and persona. We investigated existing user behaviour and researched search competitors in all industries to create a site which represents the brand, is intuitive to use, and performs well against their targets.

  • 44%

    drop in bounce rate

  • 20%

    increase in average session duration

What’s our focus

Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions. The previous website’s technology and structure had become outdated, and a new brand launch presented the ideal opportunity to explore a more relevant way to represent Bates Wells online and engage with their audiences.

Development was based on a detailed period of discovery into their new brand, desired audiences, business goals and existing site. We suggested a number of quantifiable hypotheses which we could iterate on. This gave Bates Wells reassurance that the recommended design and functionality are based in research, and open to change.

Our achievements so far are very positive – we’ve seen a 44% reduction in bounce rate across the site, and a 20% increase in average session duration. Page speed has been kept well within recommended limits, and we’re getting great feedback on site usability.

Greg Mileham Head of web performance optimisation