Director of Client Success
Director of Client Success and crazy cat lady.
Originally from Germany, Anna is super efficient and logical and has been softened by years of British politeness and queuing. Anna is a speaker and author of a book she doesn’t like to talk about. For over 12 years she has devoured every scrap of knowledge about search marketing and is diligently passing her knowledge on to her team, clients and anyone else who cares to listen. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research and loves nothing more than diving head first into enormous amounts of juicy data and creating meaningful, actionable reports.
Understanding what your website analytics mean is so important when making decisions about your digital marketing activity. A deep-dive in Google Analytics will help you learn where your customers come from, who they are, which marketing channels work well (and which ones don’t), and just how effective your website is at turning visitors into business. […]
There’s nothing worse than discovering a competitor’s ad showing up when you type your business name into Google. Or, when you type in your brand name, other businesses come up because your brand name happens to be a name for something else too. Unfortunately, you can’t always Google to stop a competitor or other businesses […]
Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]
Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it. Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”: Do […]
Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google's local and map results.
The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.
You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!
Anna has been following Moz for many many years. Now she try's to convince them to let her come to Mozcon, the best marketing conference in the world!