Head of search and crazy cat lady.
Originally from Germany, Anna is super efficient and logical, she’s been softened by years of British politeness and queuing and for over 12 years, she’s devoured every scrap of knowledge about search marketing. Anna is a speaker and author of a book she doesn’t like to talk about. For over 12 years she has devoured every scrap of knowledge about search marketing and is diligently passing her knowledge on to her team, clients and anyone else who cares to listen. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research and loves nothing more than diving head first into enormous amounts of juicy data and creating meaningful, actionable reports.