I made a promise to the lovely Rebecca a few weeks ago.
“I will write one blog post a month from now on, it’s a pinky promise!”
‘Ha’, you say? Well, it was a sunny day and I was feeling positive and full of enthusiasm.
“I can make a change”, I thought…
“I need to voice my opinion more, in written form”, I thought…
“I just need to block off some time in my diary each month”, I thought…
So here we are a couple of weeks later and my calendar tells me I should be writing an article – right now. I even have the topic – a topic Becca has asked me to write about for some time now: The change in paid search performance I have seen since Expanded Text Ads were introduced. All sounds well and good, and Becca assures me this will be interesting for the cool kids. Problem is, I don’t feel it.
I can’t find my angle on the topic. Sure there has been a change in click-through rate, my process overall, and even the way I approach writing ads. But I cannot find anything worth writing about. I don’t feel like these changes are significant enough or show anything new. Other, more influential people, have written about this already, with more statistical significance to back up their arguments.
This is something that I come across a lot when writing, and is, apart from time, my biggest inhibitor of creating any written work. I just don’t want to write something that doesn’t say something new or uniquely interesting. I suffer from writer’s self doubt, or if you like, writer’s cowardice. These are things I’m desperately in need of overcoming, otherwise my pinky promise is going to get broken rather quickly. And I really don’t want to let Becca down, or she’ll give me her sad bunny face.
So the question is: how am i going to overcome it? Sure, I have read many articles on how to write unique and compelling articles, and I am generally up to date with online marketing trends (the team ask me about these things, so I guess that means they think I know what I am talking about). I think the problem is me. I am too picky. I am a snob.
I don’t have an answer. Do you?
No? Well, Greg has. He’s always there in times of need, so this time he came up with a helpful inspirational pep talk. He talked a lot about musicians and how only match practice is real practice for tennis players and that shipping is important. So here goes:
Create at times when inspiration hits (not in pre-planned hours)