We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation.

Time is precious, and no-one likes to waste it.

With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention.

In fact, if your website takes over 3 seconds to load, you’ll have lost around 32% of your visitors.

thinkwithgoogle.com

People just won’t wait.

Let’s have a look at how important page load time is. It’s time to #FollowTheData. (Download here).

How important is page load time?

If you’re keen to know more about improving website speed and performance, take a look at our Websites & Performance service.