Are you thinking about running an influencer campaign? (Yes!)
Then, you’re in the right place.
Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase:
- Brand awareness
- User generated content
Don’t be fooled into thinking you should use the influencer with the most followers. Pay attention to the level of engagement your influencer is getting on their posts as there’s a sweet spot on each platform, shown below, that you can use as a guide.
#FollowTheData and see what a successful influencer campaign looks like and the impact that can have on your CPA (download here).