Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links.

If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear.

Let’s have a look at how people use search engines when finding local services, and discover the importance of a GMB listing. It’s time to #FollowTheData. (Download here)

You can discover how Google helps to bring visibility to your organisation here.