Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:
Twitter is experimenting with new features
A “presence” feature (telling you who’s online right now) is currently being tested, along with a new threading format, to help encourage further engagement on the platform.
The presence indicator is something we’re all quite used to now, as it’s used on platforms like Facebook, Instagram, and WhatsApp, however, there have been questions raised as if this was to be rolled out across Twitter, what this could mean for trolls and their targets. It could make it easier to pinpoint when users are online and what they’re doing. Much of the online chatter surrounding this has demanded Twitter to make this an opt-in feature, rather than opt-out.
Snapchat is taking another swipe at Instagram
Now you can take a “Bounce” – in other words, Snapchat’s version of Boomerang. When you’re next in Snapchat, try giving this new feature a go. You simply shoot a video, pick the ‘Infinity Loop’ overlay, and from there you’ll be able to select which clip of the video you’d like to ‘Bounce’, and the duration.
Snapchat’s offering gives users a little more creative control than Instagram, but is it too little, too late?
Rumour has it…
Instagram is working on a standalone app dedicated to shopping. If the app goes ahead, it could be called IG Shopping. This comes a couple of months after new app IGTV, the place to show off vertical, longer videos than you’d find on Instagram itself (many are seeing it as a bit of flop though, and aren’t watching this content).
The new app would let users browse collections from retailers, and then purchase directly without having to leave. Do you think there’s a gap in the market for this, or should Instagram keep their focus on the main app?
Launching new Super Zooms
Instagram is updating their Super Zoom offerings, some of the new ones include ‘Hearts’, ‘Paparazzi’, ‘Fire’, ‘Nope’, ‘Bummer’, and ‘Surprise’, as well as the old ‘TV Programme’, ‘Beats’, ‘Dramatic’, and ‘Bounce’.
You’ll also find it a lot easier, and may feel encouraged, to use more emoji in your comments thanks to a new emoji bar above the comment box which will display your 8 most commonly used emoji.
Could encourage spamming, but could increase engagement, we’ll have to wait and see!
Twitter finally brings bookmarks to the web
Ever save something on your phone with the intention of reading it later on your laptop, and find that YOU CAN’T?
Well now, *finally* Twitter is testing bookmarks for the web. You’d think this would have been there to start with, right?
And with that, we leave you for another week. Be sure to follow us on Twitter @basecreative, and Instagram (same handle) too, for all the latest updates as and when they happen.