Becca’s Hype: Big Updates to Live Streaming Across the Web
Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
Twitter tests out new character limit on select users:
If you visited Twitter at all last week you would have noticed the hashtag #Twitter280 floating around, as well as the odd longer tweet or two. Twitter are testing out a new character limit, allowing users, you guessed it, 280 characters to express themselves with. The change hasn’t been met with the best reaction, however. Users are making fun of the new character limit, by tweeting a lot of nonsense just to take up room on their follower’s timelines. However, @jack has said he welcomes the ‘snark & critique for #280 characters’ because it helps Twitter to challenge their ideas.
We expected (and ❤️!) all the snark & critique for #280characters. Comes with the job. What matters now is we clearly show why this change is important, and prove to you all it’s better. Give us some time to learn and confirm (or challenge!) our ideas. https://t.co/qJrzzIluMw
Are you one of the lucky few to be testing 280 characters?
3D World Lenses allow brands to create an immersive ad experience for users:
Snaphat originally launched World Lenses back in May. We wrote a post about it at the time and called it that Snapchat would be introducing sponsored World Lenses. Which is exactly what they’ve done. Snapchat have stated that brands can use 3D World Lenses to inspire engagement, spark engagement, and drive awareness and favorability. Plus increase consideration and purchase intent. Have fun playing with this augmented reality feature, and look out for what brands get up to with this feature, there’s a lot of opportunity there for ads to really up their game and provide users with an immersive experience.
Vimeo Live Launches
Vimeo have launched a new service called Vimeo Live. Vimeo Live aims to provide users with a professional live streaming experience. They boast a high-quality, embeddable player, stress-free live streaming, better engagement (using email capture within the player, plus a chat for the audience during the event), and an ‘all-in-one home’, where you can edit both live and hosted videos. Why are Vimeo doing this? To keep up with the live streaming trend and provide an alternative solution to Facebook Live. It seems that Vimeo have put an emphasis on the quality of live streaming they want to provide to users, as well as providing the opportunity for collaboration and integrations with other popular tools, such as MailChimp. I’m excited to see what kind of reception Vimeo receives from users, and if it will tempt any away from other live streaming services.
Here you can see video stats & email capture from within Vimeo Live’s video player
Instagram Introduced Face Filters in Live
Speaking of live streaming, Instagram have just introduced face filters for live video. This works in the same way as if you were to add a filter in Instagram Stories. Instagram have also mentioned that now once you have finished streaming live, you will have the option to discard the video or send a reply to your Stories. Is this an update you were hoping for?
That’s the end of this week’s hype, but before I go I just wanted to share with with you. It’s a new camera which takes the best of Snapchat Spectacles and GoPro and puts in it one handy device. I think this is going to make a big impact on the industry when it launches and I already can’t wait to get my hands on one!