Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.
Facebook’s ongoing fight against fake news:
Facebook is introducing third-party fact-checking to India, where there are currently 201 million active users. This decision is based on the fact that there is a general election approaching in 2019, and therefore Facebook wants to ensure that fake news cannot be seen as influencing the election result. The state of Karnataka will be where the fact-checking rolls out first.
Stories will be marked one of six ratings, one being ‘false’. These ratings are given by the certified journalism initiative, BOOM. Any stories marked false will be flagged to Facebook, who will then lower the ranking in feeds and notify both Page Admins and anyone who tries to share the story. Facebook claims that this method of fact checking could help to reduce the distribution of fake news by up to 80%.
Time will show how well it works!
How long do you watch video for on Facebook?
Chances are, in the near future it will be for longer. That’s what Facebook’s hoping for anyway. Facebook is currently working on a video broadcasting option that would allow publishers to post a pre-recorded video in the same way that Live videos are shown. Sounds hypocritical to some of their previous crackdowns, doesn’t it?
The new format is going to be called ‘Premieres’, and this is how users can differentiate between a Live video and a pre-recorded one. The idea is to encourage communal viewing of new shows and trailers and ultimately encourage more engagement with Facebook Live videos generating more than 6 times the number of interactions that a regular video post.
Update your privacy settings
Over the weekend you will probably have been notified by Facebook to review your privacy settings, thanks to the upcoming GDPR (General Data Protection Regulation) coming into play in the EU. It will now be easier to opt out of data sharing with partners or opt into Facial Recognition if you wanted to.
Although these privacy updates mean that Facebook meets the new regulations, the platform has faced criticism at how easy it is, and how they encourage users to click through without reading the information carefully, thanks to large call to action buttons on each page. It’s really down the user to pay attention here and decide what information they want to be sharing with the network.