95% sign ups from LinkedIn

How to promote your next webinar

You’ve chosen your topic, picked your webinar tool, set the date, and created your presentation. Now you just need people to attend. Use our checklist to learn how to promote your webinar before, during and after the event!

By Becca Holloway, Social Media Consultant

50% reduction in ad spend

5 ways to reduce your CPC today

Running a paid search campaign on Google is a savvy way of getting new customers to your website. But what if your ads are starting to cost more than the return you make? Our guide shares 5 tips you can try to lower your cost per click.

By Abby Webb, Senior Search & Content Consultant

89% of consumers exit and shop elsewhere

Is your website working for you: a checklist

Your website is one of your most valuable marketing tools. But if it’s been a while since you’ve had qualified enquiries, then it could be time for a review.

By Greg Mileham, Head of Websites & Performance

300 words is best for a blog post

How to find the questions your audience are asking

Wondering what to include in your next blog post? Here’s how to come up with a whole list of blog posts that your audience will love, with a little help from a handful of free tools.

By Abby Webb, Senior Search & Content Consultant

6.1% engagement with video

Our top 10 most engaging social post ideas

Struggling to think of content for your next campaign? Don’t worry, we’re sharing our top 10 most engaging social post ideas to take your marketing campaign to the next level.

By Becca Holloway, Social Media Consultant

100% positive response

Case study: virtual client tea time

With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like hosting webinars, sending pre-recorded personalised messages, or client tea times.

By Iain Scott, Founder & CEO

x42 return on marketing spend for emails

10 proven lead magnet ideas to grow your email list

How do you target and inspire your ideal clients to sign up and receive your newsletters? The best way to build up your email list is to provide a lead magnet right at the start. Here are 10 lead magnet ideas to help you start rebuilding your email list.

By Abby Webb, Senior Search & Content Consultant

92% trust a business with an active CEO on social media

Social media for personal brand

When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. Here’s how to choose, depending on your audience and goals.

By Becca Holloway, Social Media Consultant

55% average website bounce rate

Google Analytics glossary

To learn whether your website is bringing in valuable traffic, you’ll want to look at metrics like: bounce rate, average session duration, page speed and goal completions. Not sure what these mean? We’ve got you covered with our Google Analytics glossary.

By Anna Corbett, Head of Search

145m active daily users on Twitter

How to build a Twitter follower campaign

Are you looking to build your followers on Twitter? You’ve come to the right place. Here’s our checklist containing everything you need for a paid followers campaign.

By Becca Holloway, Social Media Consultant

28% of users click on the first result in Google

How to run a brand campaign on Google

You can’t always Google to stop a competitor or other businesses from bidding on your brand name as a keyword, but you can set up a brand campaign of your own to show up for these results too. Here’s how.

By Anna Corbett, Head of Search

26% of all retail sales in UK were online in 2020

How to start selling online

With many businesses forced to close their doors during lockdown, there’s never been a better time to start selling your products online. If you’re not sure where to start, follow our guide to help you find the best ecommerce platform for your business.

By Greg Mileham, Head of Websites & Performance