How to win more clients using Google Ads: Powerful marketing for accountancy firms

If you’ve never run a PPC campaign for your firm, you’ve struggled to get the right kind of clients with your marketing efforts, or you’re failing to get any clients through digital marketing at all, then it’s time to start investigating how Google Ads can work for you. 

With over 33,000 searches a month taking place on the likes of Google and Bing for “accountant”, and over 3,600 searches a month for “accountants London”, you don’t want to miss this opportunity to get your firm’s website high up in those search results. 

On 4th March at 1pm, our paid search experts will be live discussing easy ways to get started with a solid ads campaign for your accountancy firm, from researching keywords to choosing the right budget – and will be sharing their top tips on how to avoid common mistakes. We’ll also be answering your questions!

Join us and you’ll learn how to:

1. Choose relevant, yet low-cost keywords
2. Write high performing, clickable ads
3. Create great landing pages
4. Understand your results
5. Calculate the right budget for your campaign

Knowing how to find the right keywords, create compelling adverts that speak directly to your ideal client, and design landing pages that make it easy for them to take the next step are the fundamentals of a great ad campaign.

We’ll talk you through how to get these right, so you’ll be able to create a new, credible – and affordable – way of generating new leads for your accountancy firm. Working out how much you should be spending isn’t easy, so we’ll be sharing our tips on how to calculate the spend you need for your ad campaign.

Ready to kickstart your firm’s ad campaign and win new clients? Register for our FREE virtual event today!