Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

The Golden Shield Project

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
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Thoughts on the future of AR

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
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Let The Games Begin

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
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How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
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Iain’s Top 9 Turing Fest Tweets

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
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What would the best company in the world do?

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
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Fifty Years From Now

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
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Hey Siri, who else is listening?

When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
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MozCon recap no 5.3

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
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Reflections from 2030

The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.
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Online ads: Love them or hate them?

Is Ad Blocking software helpful or a hindrance? And what view should we take as marketers and advertisers?
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Website speed matters!

With the rise of new technology and as mobile phones rule our daily lives the way we consume websites is ever changing. One of the most important aspects of your website at this point in internet history is making sure it performs well across all devices.
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The future of websites – set your content free…

The way we consume content is changing. Here’s how, why and what we can do about it.
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My DuckDuckGo Investigation

With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.
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Beginners guide to microcopy

It can be very easy to get lost in the design of our website and forget about the user’s experience
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