Opinion

For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.

Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google’s local and map results.

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.

When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.

Is Ad Blocking software helpful or a hindrance? And what view should we take as marketers and advertisers?

With the rise of new technology and as mobile phones rule our daily lives the way we consume websites is ever changing. One of the most important aspects of your website at this point in internet history is making sure it performs well across all devices.

The way we consume content is changing. Here’s how, why and what we can do about it.

With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.

It can be very easy to get lost in the design of our website and forget about the user’s experience