Opinion Our views on creativity, technology and occasionally slightly wider afield Watch out there are geeks about!
6th February 2018
The Golden Shield Project
You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
12th December 2017
Thoughts on the future of AR
Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
28th November 2017
Let The Games Begin
Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
26th September 2017
How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?
In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
7th August 2017
Iain’s Top 9 Turing Fest Tweets
Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like
20th July 2017
What would the best company in the world do?
This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
14th December 2016
Fifty Years From Now
Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
10th November 2016
Hey Siri, who else is listening?
When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
28th September 2016
MozCon recap no 5.3
This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
7th June 2016
Reflections from 2030
The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.
25th November 2015
Online ads: Love them or hate them?
Is Ad Blocking software helpful or a hindrance? And what view should we take as marketers and advertisers?
4th June 2015
Website speed matters!
With the rise of new technology and as mobile phones rule our daily lives the way we consume websites is ever changing. One of the most important aspects of your website at this point in internet history is making sure it performs well across all devices.
2nd June 2015
The future of websites – set your content free…
The way we consume content is changing. Here’s how, why and what we can do about it.
1st June 2015
My DuckDuckGo Investigation
With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.
27th August 2013
Beginners guide to microcopy
It can be very easy to get lost in the design of our website and forget about the user’s experience