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Why are so many users choosing TikTok search over Google?

When it comes to B2B social media marketing, few platforms are more misunderstood than TikTok. These misconceptions can lead to one of the most exciting platforms in social media marketing being written off by B2Bs – and huge opportunities missed. If you don’t take TikTok seriously enough, you will miss out to the businesses that […]

To succeed on social media, think beyond social media

What’s the point? I think about that question all the time. No, I’m not having an existential crisis.  I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]

Socialise: Your ultimate social media handbook, now available on Amazon

We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]

B2Bs, it’s time to cancel your Twitter Ads

Uncertainty. There are few words more toxic in the world of business. And if there’s any business that’s been plagued by uncertainty, it’s Twitter. If you have paid Twitter Ads as part of your business-to-business marketing strategy, you’ll no doubt have felt more than your share of uncertainty over the last year.  That ends now.  […]

No, you shouldn’t use Threads for B2B marketing (yet)

Everyone is talking about Threads. After months of chaos and rule changes on Twitter, Meta’s new platform is promising the repackaged return of Twitter’s golden years.  Have a Twitter B2B marketing campaign sitting on the shelf that you haven’t had the chance to launch? This is a perfect opportunity to use it on Threads instead, […]

How to prevent Facebook rejecting your ads in the energy sector

Facebook Ads let you put your message in front of nearly 3 billion people. For some sectors, however, there are restrictions in place about the types of adverts that you can run and how. If you work in the energy sector, you’re more likely to run into some of these restrictions than other businesses. That […]

TikTok SEO part 2: Starting your strategy

TikTok is an awareness-raising powerhouse, perfect for promoting ESG, supercharging your recruitment and much more. Many B2Bs are looking to take advantage of TikTok’s power. They just need to know how. In part 1 of this series, you learned why B2Bs need a TikTok strategy. In part 2, you will learn about the Search Engine […]

TikTok SEO part 1: Why B2Bs need a TikTok SEO strategy 

Two years ago, TikTok began emerging as one of the most important social media platforms. The tide was just beginning to turn. Ads were newly introduced, and businesses were starting to see the potential of TikTok.  Now, TikTok SEO presents businesses with an opportunity to take their organic content to the next level.   Not only […]

I used AI to generate my Tweets for a month. This is what I learned.

“ChatGPT has no inner being, it has been nowhere, it has endured nothing, it has not had the audacity to reach beyond its limitations, and hence it doesn’t have the capacity for a shared transcendent experience, as it has no limitations from which to transcend.” This was part of songwriter Nick Cave’s response to a […]

Your 2023: digital marketing in the year ahead

Our team recently discussed the changes and trends they expect our clients to experience this year across the worlds of search, social media, analytics and content marketing. I have compiled their insights here, along with the reasoning behind each prediction. Search Google’s criteria for judging search results underwent significant changes in late 2022, with huge […]