Opinion

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.

Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google’s local and map results.

In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.

Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.

An exploration of our current world of fake, how we are surrounded by all forms of fake news and how this really is nothing new at all.

Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?

Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.

In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.

Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!

Is Ad Blocking software helpful or a hindrance? And what view should we take as marketers and advertisers?

An article about the promises of Facebook advertising and the buts…..

With the rise of new technology and as mobile phones rule our daily lives the way we consume websites is ever changing. One of the most important aspects of your website at this point in internet history is making sure it performs well across all devices.

The way we consume content is changing. Here’s how, why and what we can do about it.

With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.

Title tags are often overlooked, they’re an afterthought. However, with some simple SEO tips you can write a great title tag in minutes.

Find out our thoughts on the recent Google update causing chaos amongst webmasters and SEOs everywhere.