Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Success Through Lockdown: How to move 200 people in under 24 hours

How do you go from working in an office with 200 people, to everyone working from home in an instant?
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Success Through Lockdown #2: Pivoting your social media marketing

Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
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Success Through Lockdown #1: Coming back from nothing, with Mike McGrail

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.
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What Did We Learn From Mental Health Awareness Week?

Mental Health Awareness Week is hosted by the Mental Health Foundation. It took place last week and we checked in with the team to see how they feel about mental health, especially in the workplace.
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How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
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Iain’s Top 9 Turing Fest Tweets

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
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#ContentFirst

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
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What would the best company in the world do?

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
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20 must have headline phrases that will make you feel like a pro

Get some fantastic insight into which article headlines are real attention grabbers
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50 Days of Social Media

Get stuck in. Get it wrong. Try again. And get better.
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Become THE source of information

Becoming a trusted source of new content will make you to go-to person for industry content.
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Writing is hard

I made a promise to the lovely Rebecca a few weeks ago.
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Our Predictions for 2017

With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
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My MozCon 2016 Adventure

In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
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Twice each year I go back to high school. Here’s why.

Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
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A Thank you to Moz!

You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!
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The unbelievable truth about why I chose to be an apprentice

Find out why I opted for an apprenticeship instead of heading to uni.
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Emoji: history, emotion and psychology

Emoji. They’re everywhere you look, littered, you might say, throughout communication on every platform, but just how did this happen, and why do we love them so much?
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Website speed matters!

With the rise of new technology and as mobile phones rule our daily lives the way we consume websites is ever changing. One of the most important aspects of your website at this point in internet history is making sure it performs well across all devices.
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The future of websites – set your content free…

The way we consume content is changing. Here’s how, why and what we can do about it.
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My DuckDuckGo Investigation

With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.
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