Success comes from fully understanding the business you’re in.
We invest time learning about you and your goals, your audience, your message, brand and services, and we explore your market.
This is a combination of workshops, heads-down research and casual conversations yields the information from which we produce a communication strategy and measurement plan. This serves as a blueprint for all our work.
Only once you’re happy with our initial findings and workshop report, do we begin to plan the campaign’s blueprint.
Using the tailored blueprint, our goal is to carry your audience through each stage of their journey, from the first time they discover you right through to getting in touch and becoming your client.
Almost all of our campaigns include an element from each of our core services (Social Media Engagement, Search Engine Visibility, Websites & Performance) to increase enquiries, signups or sales through your websites.
We call this integrated digital marketing, and this ensures we capture your audience at every opportunity, guiding them to take the next step. In fact, we have a name for it: the Exceptional Interaction.
Our process is one of continuous innovation, where we keep learning, changing and improving the campaign and activity.
Once launched, we use data, analytics and insight to improve the campaign’s results.
Once your campaign is live, we’ll measure its performance, by collecting data and tracking the behaviour of your users, then sharing these insights with you in a format that’s easy to understand.
From this, we can learn from the progress of your campaign, using the results we’ve measured to understand the impact of our activity, then put our informed recommendations into place.
How do you make improvements to your marketing strategy?
While gut instinct can help make some decisions, the only way you can really tell whether your marketing has really worked is to know the impact it has. That’s where measurement comes in.
Measuring the success of your marketing efforts is crucial, but we know it’s not always easy. You need to know what to measure and how to measure it, then how to decipher the data and use it to make improvements to your campaign. Luckily, our team loves working with data and helping our client partners make the best decisions based on real insights.
Whether it’s informing our team to come up with our initial strategy, analysing customers’ behaviour during a campaign, or providing valuable insights and reports to improve our offering, we approach all our work with a focus on data to support and enhance our activities.
Although the metrics we look at might change, our data-driven approach supports the services we offer you at every stage of our process. We interpret data from the campaigns and channels we’re working on to give us the insights we need to achieve your marketing goals.
We work with data to continuously innovate our services in line with our process. Here’s how our team interprets raw data throughout every project to develop strategies that are tailored to our client partners’ marketing goals.
We establish what the marketing goals should be – and make sure they align with business goals.
We set up benchmarks to help us establish what success looks like and what we are measuring success against.
We produce a measurement plan to clearly identify what we are measuring to see whether we have reached our goals.
This measurement plan holds us accountable, and ensures we all know where we’re heading.
With our measurement plan, we work out which actions to track – those on your site, through advertising, or across social media.
We track your visitors’ actions on your website – if they’ve made an enquiry, how far they’ve scrolled down your content, or if they’ve clicked on your phone number.
We make sure we can see your visitor’s journey from the beginning to conversion, by using tracking URLs in our social content to see which campaigns are working.
We produce clear and visual monthly reports that share data and insights for our client partners, which we present in monthly calls.
Every aspect of our campaign and your website performance is looked at in the report.
Each report is aligned with the measurement plan we agreed on at the start.
We then implement these insights into your marketing strategy, then begin measuring the results again.
Our proven goal-focused model results in more enquiries, better quality sign ups and higher value sales for our client partners. Explore them below.
Leighton House Museum, part of the Royal Borough of Kensington and Chelsea asked us to support them during lockdown, as the museum had to stay shut.
views on YouTube
Trustees Unlimited is a professional trustee recruitment service that aims to create a wider and more diverse pool of available trustees for charities and not-for-profit bodies.
Impressions on facebook
SMS asked us for help with their search engine visibility as they wanted to gain more exposure in search and showcase their strong authority in the energy sector.
Increase in search visibility
A London based law firm asked us to align their website with their new brand and persona. We investigated existing user behaviour and researched search competitors to create a site that truly represents them.
increase in visitor retention