Build, Measure, Learn

We love sharing the way we work with our client partners, so that they are part of the journey with us as we progress through the campaign, from discovery to launch and beyond.

Of course, our process is always tailored to the project we work on, but we rely on the build, measure, learn framework at the core of every project because it means we work in an adaptive and efficient way. This lets us confidently make decisions based on real insights and feedback, which leads to a successful campaign for our client partner.

Outcome focussed recommendations, no matter what.

We’ll always recommend the best marketing strategy for our client partners, using the most suitable mix of channels to achieve your goals.

We build everything in an iterative way, first creating the simplest version (a Minimum Viable Product), then gradually enhancing it based on feedback from data, users and experts.

Awesome content underpins any social, search and web campaign. We can create this content in-house or get it from other sources as necessary.

No matter what the task, we won’t shy away from getting our hands dirty.

Measurement is the only way to gauge success.

Our measurement plan informs which key actions we need to track to understand the progress and results for your campaign.

We’ll monitor audience engagement throughout each stage of the customer journey, so we’ll know which channels and content are working and which ones are falling short.

We measure success against criteria such as likes, comments, shares, search queries, website visits, site engagement and conversions.

To do this, we measure success against criteria such as likes, comments, shares, search queries, website visits, site engagement and conversions – all the metrics that are relevant to the success of your campaign.

This all sounds rather onerous, but don’t worry, we live and breathe data so you don’t have to. We’ll make sure that you know what’s going on throughout the project – all in plain English.

Insight drives innovation.

We use data analysis to inform future work and changes to our strategy, and regular catch ups allow us to discuss what’s been working and what needs to be tweaked or overhauled. Were our assumptions proved correct? Did our tests work? What can we learn from the progress so far?

We ensure that our recommendations aren’t based on hunches or feelings, but that decisions are based on statistically meaningful data. This can take time and patience, so we don’t rush to conclusions. We let the results do the talking. Even recommendations that don’t work out as we expect lead to validated learning, a useful outcome.

Sometimes these insights force us to make huge strategic pivots, other times it leads to simple changes, all of which play a part in reaching your goals.

We’re not an arrogant bunch and are more than happy to re-assess when challenged by the data.

Results are only half the story.

We want you to be completely confident with our work, and communication is the key to making sure you stay as excited and engaged in the journey as we are.

We’ll keep you completely up to date on your campaigns through weekly progress emails, monthly results calls, and a quarterly review to chat about the bigger picture and how the landscape is developing.

We won’t bombard you with information but we’re here to support you whenever you need us.

And then…

If it worked, do it again. If it didn’t, stop it!

Success comes from fully understanding your business and your goals. Using the build, measure, learn framework, we create campaigns that are set up to succeed, and can adapt based on the data-driven insights we discover through the process.

Let’s start your campaign

How we work

Build

Measure

Learn

Communicate

And then…