Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Becca’s Hype: Twitter Updates, Snapchat Bouncing, And Instagram Rumours

Welcome to this week’s edition of Becca’s Hype, a weekly post containing all of the latest social media stories from the last week. Here are Becca’s faves:
View article

Becca’s Hype: YouTube, Snapchat, and Instagram!

Welcome to this week’s edition of Becca’s Hype, the weekly roundup curated by our very own social media guru, Becca! Here’s the best bits from the last week in the social media world…
View article

Becca’s Hype: Top stories from the last week and an Instagram update!

After a summer break we’re back with all the latest social media updates from the last week.
View article

Becca’s Hype: A Look Across All Networks

Welcome to this week’s edition of Becca’s Hype! After weeks of Facebook and Instagram stealing the limelight, Twitter, Pinterest, and LinkedIn have started to shake things up.
View article

Becca’s Hype: Instagram Announce IGTV!

Over the last week there have been some huge developments in social media, including the announcement of IGTV, a new video service from Instagram, and a new Facebook tool to measure how long you’re spending on the platform.
View article

Becca’s Hype: 3D Posts On Facebook, New Feature Slate, And A Glitch!

Happy Monday! This week in Becca’s Hype we’re looking at some of the newest updates from Facebook, and a quick update from Instagram too!
View article

Becca’s Hype: Algorithms, Trending News, And Political Ads

Welcome to this week’s edition of Becca’s Hype – we’re bringing you a bite size post today looking at some new updates on Instagram and Facebook.
View article

Becca’s Hype: Story Updates And Twitter’s Healthy Conversation

This week we’re seeing a lot of change in Instagram and Facebook Stories, as well as some good news from Twitter in regards to dealing with harmful content on the platform.
View article

Becca’s Hype: Google I/O, Snapchat, and Instagram

Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.
View article

Becca’s Hype: F8 Roundup

Hello there! We’re all back from a very sunny bank holiday weekend and have quite a few social media updates for you.
View article

Becca’s Hype: A Whole Host of Facebook Updates

Welcome to this week’s edition of Becca’s Hype. This week Becca takes a look at all the latest changes at Facebook, including their third-party fact-checking, privacy updates, and a new video format.
View article

Becca’s Hype: New Snap Specs & Pinterest Cover Collage

Good morning! Ready for another edition of Becca’s Hype? This week we’ve got updates on Snap Inc, Instagram, and Pinterest.
View article

Becca’s Hype: Facebook Privacy Changes And An Interesting Move By LinkedIn

Welcome to this week’s edition of Becca’s Hype. Today we’ll be covering Facebook’s latest privacy updates following the Cambridge Analytica scandal in March, plus a potentially questionable update from LinkedIn.
View article

Becca’s Hype: Tweaks and Changes from Facebook and Instagram

Did you enjoy your Easter break? Here’s some short and snappy social media news you might have missed over the weekend!
View article

Becca’s Hype: The week after Facebook’s biggest scandal

Welcome to this week’s edition of Becca’s Hype! Today we’ve got the latest news on Instagram’s algorithm tweak, the Facebook & Cambridge Analytica scandal, and an update from Snapchat.
View article

Becca’s Hype: Facebook updates AR Studio & Twitter tests breaking news module

This week we take a look at a test run by Twitter to display the latest news directly in your timeline, plus, a look at Facebook’s AR Studio.
View article

Becca’s Hype: Twitter makes a stand against ‘Tweetdecking’

Happy Monday! Ready for this week’s social media hype? This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of ‘Tweetdecking’, Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s get on with it.
View article

Becca’s Hype: Twitter and Facebook lead the way with updates

Welcome to Becca’s Hype! Did you survive the snowy conditions last week? Thankfully that’s all over now and the weather is back to normal. Let’s get on with some Twitter and Facebook updates.
View article

Becca’s Hype: Quick Updates & A New Social Platform

Today’s hype is a quick-fire round containing all the best nuggets of info you need on social media this week. Ready?
View article

Do you know how to use Twitter?

I’ve got a couple of questions for you. How did you stumble across this post? A Google Search, browsing our website, or perhaps via Twitter? If so, I’d like you to have a think about how easy to use the platform is, or isn’t.
View article

Becca’s Hype: A better experience for the user

This week’s edition of Becca’s Hype focuses a lot on how the latest social media updates are going to affect, and hopefully benefit, the end user. Read on to find out more.
View article

Becca’s Hype: Facebook adjusts Page Reach reporting and tests downvote button.

Welcome to this week’s edition of Becca’s Hype! This week we take a look at some changes on our favourite platform, Facebook.
View article

The Golden Shield Project

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.
View article

Becca’s Hype: Changes to Facebook’s data privacy and news feed

This week on Becca’s Hype: Instagram is finally carrying out a long-awaited change, Facebook is making a change to the news feed, and Bitmoji is adding new customisation options.
View article

Becca’s Hype: New developments and features across platforms

Welcome to this week’s edition of Becca’s Hype. We’ve finally reached the final Monday of January. I would say it’s flown by, but I think we can all agree, it hasn’t! In the last week there have been a lot of social media developments, so let’s get stuck in.
View article

Becca’s Hype: A closer look at changes with monetisation on YouTube

Last week YouTube announced a huge change to monetisation rules on the platform.
View article

Transparency at Facebook

Mark Zuckerberg has decided that his 2018 challenge will be to ‘fix’ Facebook.
View article

Becca’s Hype: Facebook’s News Feed Update

Facebook have made a major change to how the news feed works. It’s going to have a big knock on impact, make sure you’re prepared!
View article

Becca’s Hype: Is Facebook broken?

Mark Zuckerberg’s plan for 2018, WhatsApp updates and thoughts about ads on Amazon Alexa.
View article

Becca’s Hype: My Favourite Updates of 2017!

To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?
View article

Thoughts on the future of AR

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
View article

Becca’s Hype: Instagram go crazy with updates!

Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.
View article

Becca’s Hype: Guess who else is using Stories?

Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…
View article

Let The Games Begin

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
View article

Facebook and The Internet Research Agency

Becca’s Hype is a little different this week, because I really want you to pay attention to Facebook:
View article

Revamps, merging, a test, and a new way to upload – this week on Becca’s Hype

A quick look at this week’s changes in social media.
View article

Becca’s Hype: Changes on Twitter, an update for bloggers, and a Snapchat rumour

After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it. For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.
View article

Becca’s Hype: Two social updates, one controversy, and a mysterious decision.

Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.
View article

Becca’s Hype Halloween Edition

Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.
View article

Becca’s Hype: Facebook shakes things up

This week I talk a lot about Facebook with a touch of Twitter at the end for good measure.
View article

Becca’s Hype: Twitter Add a New Feature & Snapchat Try to Stay Relevant

Welcome to Becca’s Hype, the weekly bubble of social media news from the top platforms.
View article

Facebook Puts New Ad Measures in Place After Backlash Over Political Ads

Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.
View article

Becca’s Hype: Big Updates to Live Streaming Across the Web

Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
View article

What’s New with Facebook Ads Manager?

Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.
View article

How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
View article

Becca’s Hype: A Week of Updates

This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.
View article

Becca’s Hype: Instagram could be about to upset a lot of users

This week we take a look at Instagram’s potentially risky update, Pinterest celebrating 200 million users, and a Bitmoji update for Snapchat.
View article

Becca’s Hype: Facebook Needs A Helping Hand

This week Facebook gets a helping hand from Instagram, as well as trying out some very colourful tests…
View article

5 Ways to Make the Best Use of Twitter Lists

Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.
View article

Becca’s Hype: Make sure you read T&Cs!

This week we have a reminder of why you probably should spend time reading terms & conditions!
View article

Becca’s Hype: Facebook Fight Fake News

This week we look at a lot of things to do with Facebook. New publisher logos, blocked pages, and a status update to WhatsApp.
View article

Becca’s Hype: Will Facebook & Instagram become one and the same?

This week we take a look at LinkedIn & Reddit introducing native video to the platform, as well as design updates to Facebook & Instagram’s UI.
View article

5 things you should NEVER do when running a Twitter account

Running a Twitter account takes time and patience. You’ve got to be in it for the long haul and you’ve got to be ready to react at any moment.
View article

Becca’s Hype: Is TV going to become defunct?

Buzzfeed has a live show coming to Twitter and Facebook are launching original shows. Do we need TV anymore?
View article

Becca’s Hype: Google and Snapchat Compete Against One Another

This week the world seems to be revolving around Google and Snapchat…
View article

Becca’s Hype: Autoplay Everywhere

This week, everyone jumps on the autoplay bandwagon.
View article

Becca’s Hype: Google tries to break your bubble

This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.
View article

Becca’s Hype: Everyone goes crazy for notifications

This week, social media platforms have been going wild for notifications – but not in the way you might expect.
View article

An Introduction to Colour Theory

When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.
View article

Instagram Catches up With Snapchat

Unless you’ve been living under a rock, you’ll know that Instagram are the masters of copying features, specifically Snapchat’s.
View article

Why You Need to be Aware of Shadowbanning

Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.
View article

Snapchat’s World Lenses – What are they?

Snapchat’s known for it’s great, usually very funny filters.
View article

Why Do I Use Snapchat?

In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.
View article

Fifty Years From Now

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
View article

Will Voice Search Go Mainstream?

Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?
View article

Should Instagram Have Lists?

Okay, Instagram, we need to talk.
View article

My BrightonSEO Experience

Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!
View article

I Have a Problem with Twitter Stickers

Twitter. I’m annoyed at you and I don’t want to be.
View article

Instagram, what are you playing at?

If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.
View article

Miscommunication

With so many emoji out there, you might find there are some very different interpretations.
View article

New emoji, where you at?

The new emoji are on their way!
View article

I Am Emoji

Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊
View article

The end of my apprenticeship

My apprenticeship has come to an end, and it’s time to reflect on what it’s been like.
View article

The unbelievable truth about why I chose to be an apprentice

Find out why I opted for an apprenticeship instead of heading to uni.
View article

Emoji: history, emotion and psychology

Emoji. They’re everywhere you look, littered, you might say, throughout communication on every platform, but just how did this happen, and why do we love them so much?
View article

My DuckDuckGo Investigation

With Google being so prominent in the land of search engines, it’s hard to imagine anyone new coming along and doing a good job. Well, this could be where DuckDuckGo comes into play.
View article

Title tags – how to achieve the best results

Title tags are often overlooked, they’re an afterthought. However, with some simple SEO tips you can write a great title tag in minutes.
View article

The mobile update is here. Or is it?

Find out our thoughts on the recent Google update causing chaos amongst webmasters and SEOs everywhere.
View article