Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Success Through Lockdown: Finding a voice through Podcasting

Like many law firms, in-person meetings, events and client lunches are an important part of keeping in touch. This is where lockdown posed very interesting challenges.
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Success Through Lockdown: How to move 200 people in under 24 hours

How do you go from working in an office with 200 people, to everyone working from home in an instant?
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Success Through Lockdown #2: Pivoting your social media marketing

Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
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Adapting During Times of Change

In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.
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Base Creative Have Moved Studio

We’ve been based in the Business Design Centre for over 14 years. We loved our time in Angel, but we’re moving up and embarking on a new journey.
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Celebrating Sharing Social London

We’re fast approaching our upcoming Sharing Social London event to celebrate the success of the previous ten meet-ups. Get to know the story behind Sharing Social London and what we’ve been up to.
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Becca’s Hype: Facebook announces new AR platform

This week on Becca’s Hype! There has been a wave of Facebook updates recently, many of surrounding new AR capabilities.
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BrightonSEO September 2017 Roundup

Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.
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Our Predictions for 2017

With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
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Explore Digital Space | The Campaign

In late 2015, we created a marketing campaign that would centre around a well-crafted, innovative and informative website.
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Beginners guide to microcopy

It can be very easy to get lost in the design of our website and forget about the user’s experience
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The visual hierarchy

Our discussion about good web design and the secret to what makes a user stick around. There is more to design than making things look attractive.
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