Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Success Through Lockdown: Finding a voice through Podcasting

Like many law firms, in-person meetings, events and client lunches are an important part of keeping in touch. This is where lockdown posed very interesting challenges.
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6 Simple Steps to Boost Your LinkedIn Presence

If you’ve clicked to view this blog that means you have an interest in growing your marketing strategy for LinkedIn but you are perhaps stuck on where to begin. Not to worry! These 6 steps are the bread and butter for what I believe can be incorporated into a successful LinkedIn campaign that will generate the results you are looking for.
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Success Through Lockdown: How to pivot when your investor pulls all funding

After 4 years of product R&D, Ilona found an investor for her bra company. Then, just as she was about to sign, it was completely withdrawn due to uncertainty around COVID-19.
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A Beginner’s Guide To TikTok

TikTok is the talk of the town right now. Everyone has something to say about it, whether it be about the latest trends, the most recent controversy, or how to advertise on TikTok.
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Success Through Lockdown: Running events when events aren’t running, with Ben Corbett

Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.
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Success Through Lockdown: Buying art via Zoom

When lockdown started, many people and organisations that relied on in-person experiences to trade, came to a standstill. But not Matt Jukes.
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Success Through Lockdown: How to move 200 people in under 24 hours

How do you go from working in an office with 200 people, to everyone working from home in an instant?
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5 Mistakes Every Beginner Filmmaker Makes

What’s up filmmakers, it’s your girl Addie from Base Creative here in London. I hope you enjoyed our video, 5 Mistakes Every Beginner Filmmaker Makes. I will be diving into detail on all the talking points I touched upon in the video. So buckle up! Here we go…
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Success Through Lockdown #2: Pivoting your social media marketing

Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
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Success Through Lockdown #1: Coming back from nothing, with Mike McGrail

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.
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5 Simple Tips for Filming Your First Video At Home

Have you run into a handful of unforeseen problems when recording your first video from home during lockdown? So did we, but here’s how we made it work…
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Remote Working

For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.
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How to keep your customers informed with Google My Business during COVID-19

Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google’s local and map results.
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Adapting During Times of Change

In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.
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Base Creative Have Moved Studio

We’ve been based in the Business Design Centre for over 14 years. We loved our time in Angel, but we’re moving up and embarking on a new journey.
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