Opinion

Our views on creativity, technology and occasionally slightly wider afield

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Becca’s Hype: My Favourite Updates of 2017!

To celebrate the end of the year, I thought I’d pick out some of my favourite, most notable changes to social media platforms this year, as well as making a prediction or two about what might happen next year. Ready?
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Thoughts on the future of AR

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.
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Becca’s Hype: Instagram go crazy with updates!

Welcome to this week’s edition of Becca’s Hype. Instagram and Facebook have been busy this week as they launch an array of new features, just in time for Christmas.
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Becca’s Hype: Guess who else is using Stories?

Goodness gracious me, it is December everyone. I repeat, it’s DECEMBER. With Christmas fast approaching I’m pleased to let you know that there’s going to be a special festive edition of Becca’s Hype coming up soon. It’s going to be grand. For now though, let’s see what’s been happening in the last week on social media…
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Let The Games Begin

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.
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Facebook and The Internet Research Agency

Becca’s Hype is a little different this week, because I really want you to pay attention to Facebook:
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Revamps, merging, a test, and a new way to upload – this week on Becca’s Hype

A quick look at this week’s changes in social media.
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Becca’s Hype: Changes on Twitter, an update for bloggers, and a Snapchat rumour

After a stressful morning frantically refreshing half a dozen tabs to get BrightonSEO tickets, I’m pleased to say that eventually, we got some! Hopefully you did do, April’s conference is going to be a good one, trust me, I know it. For this week’s hype I’ll be looking at Twitter, Instagram and Snapchat. Yep, Snapchat are still battling away for social media success.
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Becca’s Hype: Two social updates, one controversy, and a mysterious decision.

Welcome to the first Becca’s Hype of November – how are we this close to Christmas already? This week we take a look at new features from Instagram and Facebook (surprise surprise), a Google Docs controversy and a mysterious move by Amazon.
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Becca’s Hype Halloween Edition

Welcome to this spooky edition of Becca’s Hype! This week I delve into the latest scary announcements from Twitter and Facebook regarding transparency.
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Becca’s Hype: Facebook shakes things up

This week I talk a lot about Facebook with a touch of Twitter at the end for good measure.
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Becca’s Hype: Twitter Add a New Feature & Snapchat Try to Stay Relevant

Welcome to Becca’s Hype, the weekly bubble of social media news from the top platforms.
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Facebook Puts New Ad Measures in Place After Backlash Over Political Ads

Last week Facebook finally admitted that perhaps there was the possibility that ads which had run on the network might have had an impact on the US election last year. I explore the new measure in place and take a look at what else is happening in social.
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Becca’s Hype: Big Updates to Live Streaming Across the Web

Welcome to Becca’s Hype! This week Twitter have expanded their character limit, Snapchat have launched sponsored World Lenses, and Vimeo have launched a live streaming service.
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What’s New with Facebook Ads Manager?

Creating ads on Facebook hasn’t always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.
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How Will Apple’s Latest iOS Update Affect Your Ad Retargeting?

In the recent iOS 11 update for Apple iPhones, Safari has come equipped with a brand new feature called Intelligent Tracking Prevention.
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Becca’s Hype: A Week of Updates

This week I take a look at Apple’s new Intelligent Tracking Prevention, action taken by Twitter on pro-terrorist accounts, and updates made by Facebook and Instagram.
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BrightonSEO September 2017 Roundup

Last week part of the team took a trip to BrightonSEO to discover what’s new in SEO. Read on to find out what we discovered.
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Becca’s Hype: Instagram could be about to upset a lot of users

This week we take a look at Instagram’s potentially risky update, Pinterest celebrating 200 million users, and a Bitmoji update for Snapchat.
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Becca’s Hype: Facebook Needs A Helping Hand

This week Facebook gets a helping hand from Instagram, as well as trying out some very colourful tests…
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5 Ways to Make the Best Use of Twitter Lists

Twitter is a great place to meet & talk to others in your industry, but your stream can quickly become cluttered and full of noise if you follow a lot of people.
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Becca’s Hype: Make sure you read T&Cs!

This week we have a reminder of why you probably should spend time reading terms & conditions!
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Becca’s Hype: Facebook Fight Fake News

This week we look at a lot of things to do with Facebook. New publisher logos, blocked pages, and a status update to WhatsApp.
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Becca’s Hype: Will Facebook & Instagram become one and the same?

This week we take a look at LinkedIn & Reddit introducing native video to the platform, as well as design updates to Facebook & Instagram’s UI.
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5 things you should NEVER do when running a Twitter account

Running a Twitter account takes time and patience. You’ve got to be in it for the long haul and you’ve got to be ready to react at any moment.
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Becca’s Hype: Is TV going to become defunct?

Buzzfeed has a live show coming to Twitter and Facebook are launching original shows. Do we need TV anymore?
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Iain’s Top 9 Turing Fest Tweets

Turing Fest is one of Scotland’s biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
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Becca’s Hype: Google and Snapchat Compete Against One Another

This week the world seems to be revolving around Google and Snapchat…
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#ContentFirst

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
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Becca’s Hype: Autoplay Everywhere

This week, everyone jumps on the autoplay bandwagon.
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Becca’s Hype: Google tries to break your bubble

This week we’re seeing very different directions being taken in the social media world, with Google trying to distance you from your friends, whilst Amazon tries to get you to chat more to them.
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What would the best company in the world do?

This is what happened when two people got together and asked the question ‘What would the best company in the world do?’. The power of the Master Mind.
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Becca’s Hype: Everyone goes crazy for notifications

This week, social media platforms have been going wild for notifications – but not in the way you might expect.
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20 must have headline phrases that will make you feel like a pro

Get some fantastic insight into which article headlines are real attention grabbers
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An Introduction to Colour Theory

When you create content, how often do you think about the colours you’re using and how that might help or hinder you in your mission to connote the message you want.
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Instagram Catches up With Snapchat

Unless you’ve been living under a rock, you’ll know that Instagram are the masters of copying features, specifically Snapchat’s.
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Why You Need to be Aware of Shadowbanning

Shadowbanning is sweeping across our favourite social networks as we speak without many of us batting an eyelid. With most people unaware this is even a ‘thing’, I’ve been looking into how you can discover if you’re being shadowbanned, and what you can do about it.
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Snapchat’s World Lenses – What are they?

Snapchat’s known for it’s great, usually very funny filters.
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50 Days of Social Media

Get stuck in. Get it wrong. Try again. And get better.
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We live in a fake reality: fake news surrounds us all

An exploration of our current world of fake, how we are surrounded by all forms of fake news and how this really is nothing new at all.
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Become THE source of information

Becoming a trusted source of new content will make you to go-to person for industry content.
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Writing is hard

I made a promise to the lovely Rebecca a few weeks ago.
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Why Do I Use Snapchat?

In the office, for about the last week or so, we’ve been Snapchatting each other. Much to my amusement. Unlike everyone else, I’m already an avid Snapchatter. I’ve been using Snapchat since at least 2013, so I’ve watched it grow and adapt since they introduced Stories. Pretty much everyone at work has only just started using it though.
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Our Predictions for 2017

With 2017 now in full swing, we wanted to write some predictions about what we think might happen this year. In 2016, voice search began to really take off, everybody copied Snapchat, and Facebook presented us with more fake news than we knew what to do with. Let’s hope this year isn’t full of more of the same!
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