Opinion Our views on creativity, technology and occasionally slightly wider afield Watch out there are geeks about!
14th December 2016
Fifty Years From Now
Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
10th November 2016
Hey Siri, who else is listening?
When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
2nd November 2016
Will Voice Search Go Mainstream?
Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?
13th October 2016
Featured snippets and the implications of machine learning
Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
5th October 2016
Should Instagram Have Lists?
Okay, Instagram, we need to talk.
28th September 2016
MozCon recap no 5.3
This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
21st September 2016
My MozCon 2016 Adventure
In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
9th September 2016
My BrightonSEO Experience
Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!
24th August 2016
I Have a Problem with Twitter Stickers
Twitter. I’m annoyed at you and I don’t want to be.
10th August 2016
Twice each year I go back to high school. Here’s why.
Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
4th August 2016
Instagram, what are you playing at?
If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.
27th July 2016
With so many emoji out there, you might find there are some very different interpretations.
19th July 2016
New emoji, where you at?
The new emoji are on their way!
12th July 2016
I Am Emoji
Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊
29th June 2016
The voice of the future
There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.
17th June 2016
A Thank you to Moz!
You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!
7th June 2016
Reflections from 2030
The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.
28th May 2016
Anna is Dreaming of Mozcon
Anna has been following Moz for many many years. Now she try’s to convince them to let her come to Mozcon, the best marketing conference in the world!
27th May 2016
Did you know we are a Google Partner?
What does it mean for you when your digital agency is a Google Partner?
28th April 2016
Explore Digital Space | The Campaign
In late 2015, we created a marketing campaign that would centre around a well-crafted, innovative and informative website.
31st March 2016
Design me a website that ranks
There is an underlying issue with the above statement. Can you spot it?
19th February 2016
The end of my apprenticeship
My apprenticeship has come to an end, and it’s time to reflect on what it’s been like.