Opinion

Our views on creativity, technology and occasionally slightly wider afield

Watch out there are geeks about!

Fifty Years From Now

Recently at Base Creative, we have been talking a lot about Voice Search, Facebook, and the increasing popularity of Voice Assistants.
View article

Hey Siri, who else is listening?

When many people place their phone on a table, they put them face down. Why? Because they don’t want you to see messages from their friends, family or secret lover.
View article

Will Voice Search Go Mainstream?

Voice recognition is still very much a novelty for all of us. Chances are, you’ve probably got a smartphone or smartwatch you can talk to, to help you along in day to day life. Who actually uses this feature, though?
View article

Featured snippets and the implications of machine learning

Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
View article

Should Instagram Have Lists?

Okay, Instagram, we need to talk.
View article

MozCon recap no 5.3

This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
View article

My MozCon 2016 Adventure

In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
View article

My BrightonSEO Experience

Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!
View article

I Have a Problem with Twitter Stickers

Twitter. I’m annoyed at you and I don’t want to be.
View article

Twice each year I go back to high school. Here’s why.

Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
View article

Instagram, what are you playing at?

If you’ve been online in the last 24 hours, you will have likely heard about Instagram’s crazy decision to release their new feature, Instagram Stories.
View article

Miscommunication

With so many emoji out there, you might find there are some very different interpretations.
View article

New emoji, where you at?

The new emoji are on their way!
View article

I Am Emoji

Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊
View article

The voice of the future

There has been a lot of banter about voice search and personal assistants in our studio over the last few weeks. That banter and a few tweets about the magnificent @dr_pete’s speech at #SMX Seattle (see below) caused me to write the following article.
View article

A Thank you to Moz!

You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!
View article

Reflections from 2030

The year is 2030 and the date is the Sunday 6th January. We’re reflecting on change, as it’s the New Year.
View article

Anna is Dreaming of Mozcon

Anna has been following Moz for many many years. Now she try’s to convince them to let her come to Mozcon, the best marketing conference in the world!
View article

Did you know we are a Google Partner?

What does it mean for you when your digital agency is a Google Partner?
View article

Explore Digital Space | The Campaign

In late 2015, we created a marketing campaign that would centre around a well-crafted, innovative and informative website.
View article

Design me a website that ranks

There is an underlying issue with the above statement. Can you spot it?
View article

The end of my apprenticeship

My apprenticeship has come to an end, and it’s time to reflect on what it’s been like.
View article